Wix Website Builder Review Is It Worth Investing In?

Wix Website Builder Review

Need to create a business website, but don’t have the budget for a web developer?

If you’re not comfortable going completely DIY, a web-building service can be a great solution. Wix is one of the most popular options in the industry, with over 100 million users around the world.

In this Wix website builder review, we’ll take a look at their pros and cons, pricing and features, customer reviews and more so you can decide whether or not they’re the right choice for your business. Enjoy!

Some Pros & Cons of Wix


  1. Wix uses a drag-and-drop design system, which makes it significantly easier to organize your website and get the aesthetic you want.
  2. Starting at $5/mo, their package prices are pretty low compared to other providers in the industry.
  3. They offer a 14-day 100% money-back guarantee, which gives you some security in case you end up not liking their services.
  4. Their Artificial Design Intelligence analyzes trends in your preferences and can use the data to design parts of the website on its own. If you’re looking for automation over customization, it’s pretty impressive how much Wix can get done with a few suggestions.
  5. With five packages at five different price points, Wix has something to offer businesses of all sizes.


  1. As is typical in this industry, their customer reviews are a mixed bag. Currently, they have a 4.1/10 average on TrustPilot and a 2.6/5 on SiteJabber.
  2. While Wix and other website builders market themselves as being super user-friendly, designing a professional website on any web-building platform is still quite a task -- although much easier than starting from scratch.

Wix Alternative

Weebly is one of the most popular website builders on the market because they offer highly customizable themes and flexible package options. Read Review

Wix Pricing & Features

Wix gives you five paid plans to choose from, in addition to a free option. Let’s dig into what these packages have to offer and who could benefit from each one most!

Wix Pricing

Connect Domain = $5/mo.

This introductory level package gives you the bare bones you need to construct your website. You’ll be able to connect your domain and get 1GB of bandwidth and 500MB of storage space, but unfortunately, your site will display Wix ads.

When to Use: Considering the limitations of this plan, I wouldn’t really recommend it for our readers. If your game is to try out their services before committing to a higher-priced plan, go for the free option first!

Combo = $10/mo.

The Combo plan offers increased bandwidth and storage, a free domain and no more Wix ads. This is definitely a step up from the Connect Domain package, as without the ads you’ll be able to project a professional brand image.

When to Use: While they describe this plan as “for personal use”, I think it’s still a decent option for folks who want to build a simple business website and don’t require any eCommerce capabilities.

Unlimited = $14/mo.

The unlimited plan ups the ante to unlimited bandwidth and 10GB of storage. You’ll also get $300 worth of ad vouchers, as well as access to their site booster and form builder apps.

When to Use: I’d recommend this package to folks who are looking to start content-based professional websites but still don’t need any eCommerce features. It lands at a pretty reasonable price point and allows for a lot more flexibility than the Combo package, which is probably why it’s the most popular.

eCommerce = $17/mo.

The eCommerce package shifts the focus from content-based websites to online stores. You’ll get just about everything from the unlimited package, plus all of their eCommerce capabilities and an extra 10GB of storage. The only downgrade here is that you’ll only have 20GB of bandwidth as opposed to unlimited.

When to Use: This package is a solid option for any small business looking to start selling online. They set you up with all the tools you need to create and manage a small-scale online store.

VIP = $25/mo.

VIP is the most robust package of the lot. In addition to everything from the eCommerce plan, it throws in VIP support, unlimited bandwidth, priority response and professional site review.

When to Use: If you’re hoping to get quite a bit of personalized support, the VIP package is probably the way to go. It’s the most expensive plan Wix has to offer, but it’s still a pretty competitive rate compared to other providers out there.

Wix Customer Reviews

Customer ReviewsAs we mentioned, Wix doesn’t have the most positive customer feedback -- but again, this is pretty standard for popular web-building services.

Most folks don’t bother leaving a review unless they have a major problem with their provider, so the average ratings don’t really reflect the number of satisfied users out there. Regardless, customer feedback is always important to consider -- take a look at their current rating breakdown below:

Customer reviews as of 10-3-2017:
  • Customer Affairs: 2.5/5, 29 votes
  • TrustPilot: 4.1/10, 540 reviews
  • Who’s Hosting This: 2.9/5, 33 votes
  • SiteJabber: 2.6/5, 228 reviews

So, based on upwards of a thousand reviews, they’ve got about a 50% satisfaction rate. Given that they have over 100 million users, this sample size is pretty tiny, but it’s still worth it to read through them (which we encourage you to do).

Most of their complaints seem to boil down to ineffective customer support. If customer service is one of your top priorities, you may want to invest in the VIP package or consider other providers altogether -- but we can tell you now that most other web-building services get similar feedback.

How Does Wix Compare?

Wix ComparisonIt goes without saying that Wix is one of the heavy hitters in the web-building industry, but they definitely have some competition. Let’s take a look at how Wix compares to StudioPress, a website builder that’s newer on the market.

Pricing: Wix is definitely the more cost-effective choice. StudioPress’ month-to-month rates start at $27, which is even more expensive than the highest-priced Wix package.

Features: StudioPress has more to offer in the way of SEO, so if your main concern is generating traffic, they might be your better option. Their services are also tailored specifically to WordPress, which is a real plus for WordPress users.

Customer Support: StudioPress manages customer service based on topic, so the support varies depending on the issue you’re facing. On the other hand, Wix provides different levels of support depending on the package you purchase. For instance, if you go with the VIP plan, you’ll get the most responsive customer support.

Number of Users: Wix wins by a landslide here. They’ve got over 100 million users, while StudioPress only has a little over 200,000.

Here's a Quick Breakdown


Pricing Starts at $5/month

100 million users so far

Perfect for: Anyone looking for DIY type website builders with great marketing tools & user-interface


Pricing Starts at $27/month

200,000+ users so far

Perfect for: Anyone looking for the best SEO, responsive design & airtight security features

Frequently Asked Questions

After creating an account with just a few pieces of basic info, you’re on your way. Once you start using the web tools, you’ll realize that it can be as easy as “drag and drop” for super-basic sites or landing pages.

There sure is, and it’s great for getting familiar with their system. Although, if you need to build a business website we strongly suggest investing in one of their paid plans to leverage all those useful features like bandwidth, support, domain, etc.

The top three Wix website builder packages — Unlimited, eCommerce and VIP — all include a Site Booster app and Form Builder app. Site Booster "makes your site more appealing to search engines", while Form Builder enables you to create forms for customers to fill out on your site with ease.

Should You Use Wix?

3.8/5 Stars

Based on everything we’ve discussed, I’d give Wix a 3.8/5. Despite their mixed reviews, over 100 million folks have chosen them for their versatile packages, low prices and elegant template designs. If you’d like to learn more about Wix or check out some other options, use either of the links below. Cheers!