How Much Does Wix Cost? Wix Pricing and Plans for Small Business

Wix offers different plans to support ecommerce sites as well as other service-based business websites. Each plan’s price and included features are important, but they aren’t the only costs involved in using Wix. So, before we break down the individual plan details, let’s review some general information related to pricing that applies to every Wix plan.

You can sign up for a Wix account and start looking around this website builder with a free trial. When you sign up, Wix will ask you several questions about the goals of your website. Based on your answers, the Wix website builder will populate a site with the features most likely to suit your business needs. This is just a starting point, and you can add or remove features at any point to build exactly the site you want.

If you have an existing ecommerce website, but want to relocate it, Wix has you covered. After you sign up for a premium (paid) Wix plan, you can use Wix’s Cart2Cart migration app. This app supports migrations from more than 80 platforms. But, this service isn’t free and the price will vary based on the platform from which you need to migrate. The good news is you can keep your old domain without paying any extra fees.

Ecommerce websites tend to be more complex and require more functionality, such as the ability to accept secure payments and manage inventory online. Wix has three different plans to support your online storefront with a range of features like inventory management tools, reliable web hosting, search engine optimization (SEO) tools, and 24/7 customer service.

The Wix Business Basic plan — Wix’s smallest ecommerce plan — suits those just starting out or those already in another business who want to branch out. Even though this is the smallest business plan, it still offers great value for small businesses.

Core Offerings

• A Free Custom Domain for One Year: This is a professional, custom URL to brand your business.

• A Free Secure Sockets Layer (SSL) Certificate: This safeguards your website’s data and your customers’ information from hackers.

• Secure Checkout and Payments: This feature protects the privacy of those who make online payments in your store.

• A Site Without Wix Ads: This plan removes Wix banner ads from your website, which creates a more professional-looking site.

• $300 in Advertising Vouchers: You can use these vouchers for advertising on Google, Microsoft Bing, or other local websites. Just remember, Google and Microsoft Bing require an initial purchase of $25 before you can apply your vouchers. 

• Up to Five Hours of Video: Use videos on your website to promote your products, advertise your business, or share other content relevant to your brand.

• Up to 20 Gigabytes (GB) of Storage: This level of storage, which should be enough for just about everyone, enables you to hold onto thousands of high-quality photos and other files.

• Access to the Wix App Market: This marketplace gives you access to both free and paid apps to customize and enhance your website’s functionality.

• Customer Accounts: This feature enables you to track your customer information and manage recurring orders and subscriptions.

• 24/7 Customer Support: With this plan, you’ll have access to customer service whenever you need assistance. You can reach out via chat, email, or phone (during business hours). You’ll also gain access to a library of troubleshooting topics you can reference at any time.

• Unlimited Product Catalog Space: This means there are no limits on the number of products you can offer at the same time on your site.

• An Online Booking Platform: This tool lets your customers reserve time with your business — from securing a spot at an upcoming seminar you’re hosting to scheduling an appointment with one of your team members. It also syncs with your calendar to keep you and your business aligned. Moreover, it keeps a record of events going back to the moment you signed up for your Wix premium account.

• A Ticketing App: If you need to sell tickets or require proof of purchase for an event, this app allows you to sell physical and mobile tickets directly from your website. Remember that Wix charges a 2.5 percent commission on any ticket transactions. Also, like the online booking platform, you’ll also gain access to this feature for the life of your Wix premium subscription.

• Monetization Tools for Your Art and Media: This feature enables you to sell and stream video and/or music media content on your website. Wix also has tools to help you streamline the process of selling your digital art, including prints.

Pricing 

The Wix Business Basic plan costs $28 per month if billed on a monthly basis or $23 per month if paid annually. Wix also offers additional discounts for multiyear contracts.

Ideal Users of This Plan

This Wix plan is perfect for artists who want to sell art, such as prints or hand-crafted items. It also makes a good fit for owners of service-based businesses who want to sell some value-added products or exhibit their work.

The Wix Business Unlimited plan is the most popular Wix plan for ecommerce businesses. In addition to offering everything included in the already feature-rich Wix Business Basic plan, it also provides expanded storage and better tracking features.

Core Offerings

• Everything Included in the Wix Basic Business Plan: We’ll break down the key differences in this section, but you’ll also receive all the features mentioned above.

• Up to 35 GB of Storage: While the 20 GB included with the Wix Business Basic plan can likely handle the needs of most users, this plan gives you another 15 GB. Users who need more than average storage space will surely appreciate this expanded capacity.

• Up to 10 Hours of Video: Wix doubles the capacity here, so this plan may offer a better fit if you want to host lots of videos on your site.

• 100 Automatic Sales Tax Calculations a Month: On your first 100 transactions each month, Wix will automatically calculate the sales tax. This’ll allow you to get those orders processed a bit faster.

• Dropshipping for up to 250 Products a Month: Dropshipping is a method of taking an order for a product that you then source elsewhere. Basically, you act as a middleman between the buyer and the manufacturer. This service, provided by Modalyst, makes a great option for established small retailers and ecommerce startups that want to expand their offerings.

• Collect up to 1,000 Reviews With Kudobuzz: You can use this feature to collect and share customer reviews directly on your site to showcase your business’s strengths.

Pricing

The Wix Business Unlimited plan costs $33 per month if billed on a monthly basis or $27 per month if paid annually. You can save even more by signing up for a longer-term contract with Wix.

Ideal Users of This Plan

This Wix plan suits small and medium-sized retail businesses that want the ability to track their inventory, profits, and customer activity as well as take advantage of dropshipping functionality. It also makes a good fit for businesses that want feedback and the ability to collect customer testimonials while fostering a positive reputation.

The Wix Business VIP plan is the largest ecommerce plan Wix offers at a fixed rate. It comes with the most features and storage available in a standard plan.

Core Offerings

• Everything Included in the Wix Business Unlimited Plan: This plan comes with all the features contained in Wix’s other two ecommerce plans.

• Up to 50 GB of Storage: If you never want to worry about your online storage capacity, this plan enables you to store up to 50 GB worth of files.

• Unlimited Video Hours: With this plan, you can host as much video as you want on your website.

• 24/7 Priority Customer Care: While Wix’s other ecommerce plans come with 24/7 support, including phone support, this plan ensures you move to the front of the line whenever you need assistance.

• 500 Automatic Sales Tax Calculations a Month: This plan provides automatic sales tax calculations for five times the number of transactions included with the Wix Business Unlimited plan.

• Dropshipping for an Unlimited Number of Products: This plan removes the dropshipping product limit from your online store.

• Collect up to 3,000 Reviews With Kudobuzz: With this plan, you can share three times as many reviews on your website to highlight positive customer experiences with your business. 
• Customer Loyalty Programs: Through a partnership with Smile.io, Wix provides a customer rewards system feature with this plan. These programs can help you turn one-time buyers into repeat customers.

Pricing

The Wix Business VIP plan costs $56 per month if billed on a monthly basis or $49 per month if paid annually. As with its other plans for ecommerce websites, Wix offers additional discounts if you choose a longer-term contract.

Ideal Users of This Plan

This plan suits small and medium-sized retail businesses that may already have brick-and-mortar locations and want to expand into ecommerce. It also works well for businesses that sell large volumes or offer a wide variety of products.  

Not every website needs an online store. If you run a service-based business, Wix offers four plans geared toward this type of business website.

Wix states that the Wix Combo plan is “for personal use.” As such, we don’t recommend you rely on this plan long term. But, for those looking to dip their toes in the water, this plan can help you get started. If you decide to use this plan, we recommend you upgrade to a higher-tier plan when you’re able.

Core Offerings

• A Custom Domain for One Year: This professional, custom domain can help you create an online brand for your business.

• A Selection of Free Templates: Rather than designing your website from scratch, you can choose from a variety of templates to help get it up and running quickly.

• A Site Without Wix Ads: When you purchase this premium plan, Wix will no longer add its own advertisements to your website. This results in a more professional look.

• A Free SSL Certificate: Like the Wix plans for ecommerce sites, you’ll gain added protection against unauthorized access to — or the theft of —  your website’s sensitive data.

• Access to the Wix App Market: This marketplace gives you access to both free and paid apps to customize and enhance your website’s functionality.

• Up to Three GB of Storage: This is enough space to store dozens of high-quality photos or other files.

• Up to 30 Minutes of Video: This will support a few short videos on your website.
• 24/7 Customer Service: This plan lets you access customer support at any time, but phone support is only available during normal business hours.

Pricing

The Wix Combo plan costs $18 per month if billed on a monthly basis or $14 per month if paid annually. As with its other plans, Wix offers an additional discount if you opt for a longer-term contract.

Idea Users of This Plan

If you’re starting a side business, want to share your passion for a specific cause with others, or want to get your feet wet with as little investment as possible, this Wix plan is a fine place to start. If this plan begins to feel too limiting, you can upgrade to another plan at any time.

The Wix Unlimited plan is ideal for those looking to start a freelance or service-based business. Features like the Visitor Analytics app, for example, can help new business owners gain insights into what parts of their site most appeal to online visitors and what areas need enhancement.

Core Offerings

• Everything in the Wix Combo Plan: This plan comes with all the features noted above.
• Up to 10 GB of Storage: If you need to store a lot of images, this plan has you covered.

• Up to One Hour of Video: This plan enables you to host both short and longer videos on your site. 

• $300 Worth of Advertising Vouchers: Use these vouchers to buy ads on Google or Microsoft Bing to help you get started with online advertising. Just keep in mind that Google and Microsoft Bing both require an initial purchase of $25 before you can use your vouchers.

• One Free Year of the Site Booster App: With this plan, you get one year of free access to this SEO app to help increase your website’s visibility.

• One Free Year of the Visitor Analytics App: This tool provides analytics about your website traffic to help you identify trends and pinpoint when people visit your site.

Pricing

The Wix Unlimited plan costs $23 per month if billed on a monthly basis or $18 if paid annually. The Wix website builder also offers additional discounts if you sign a multiyear contract.

Ideal Users of This Plan

This Wix plan fits people just starting out as freelancers and those in a service-based industry who want to test the waters without spending a ton of money. It also suits entrepreneurs who seek the benefits and insights that a year of analytics data can provide. This plan also is a great option to choose if you want to start something new.

This plan is Wix’s most popular option, and the one it claims is its “best value.” The Wix Pro plan provides a solid foundation from which to build your business. 

Core Offerings

• Everything Included in the Wix Unlimited Plan: In addition to the features that come with the Wix Unlimited plan, the Wix Pro plan offers expanded storage and video hosting as well as branding tools.

• Up to 20 GB of Storage: Equivalent to the Wix Business Basic plan, this storage capacity should work well for most users to showcase photos or share other files.

• Up to Two Hours of Video: If you didn’t think the Wix Unlimited plan had enough video hosting, this plan offers twice as much.

• One Free Year of the Events Calendar App: This app lets you schedule and share information about events or sales with your customers on your site. 

• Professional Logo and Social Media Icon Development Tools: Do you want to spruce up an existing logo or social media icon — or create new ones? These tools can help you design a professional logo and social media icons for your business in a range of file formats.

Pricing

The Wix Pro plan costs $28 per month if billed on a monthly basis or $23 per month if paid annually. As with Wix’s other plans, you can reduce the cost further by signing a multiyear contract. This plan also frequently goes on sale, so you may find it for up to 50 percent off during certain times.

Ideal Users of This Plan

This Wix business plan suits established freelancers, artists, and service providers who want to take their business to the next level. For anyone still solidifying their online brand, this plan’s logo and social media icon development tools can prove useful as they build their website and establish their business as a whole.

The Wix VIP plan is the highest-tier offering for service-based business. It’s ideal for those who already run a successful freelance business and want to expand, but don’t have the time to worry about storage limits. 

Core Offerings

• Everything in the Other Plans for Service-Based Businesses: Enjoy all the features included with Wix’s other premium plans for service-based business.

• Up to 35 GB of Storage: This storage capacity puts the Wix VIP plan on par with the Wix Business Unlimited plan, which provides plenty of space for most users.

• Up to Five Hours of Video: With more than double the video storage of the Wix Pro plan, the Wix VIP plan suits those who want to host lots of videos on their sites.

• Priority Customer Care: In addition to 24/7 customer support, this plan gives you access to 24/7 VIP phone support.

Pricing

The Wix VIP Plan costs $47 per month if billed on a monthly basis or $39 per month if paid annually. This plan is another one that goes on sale often, so you may find it for up to 50 percent off. If you can’t wait for a sale, you can reduce the cost by choosing a multiyear contract.

Ideal Users of This Plan

This plan suits established freelancers and other creatives who already run a successful business and don’t have the time to worry about storage space. It also makes it easy to showcase a large body of work across various media, meaning you won’t need to compromise on which projects to highlight for prospective clients.

Wix is one of our top picks for website builders, and it has a track record of customer satisfaction. When you sign up with Wix, you’re investing in a highly-rated website builder and customer support service.

Whether you’re just starting out as a freelancer or running an established ecommerce business, Wix has a plan for you. Now that you know the differences between each of the Wix plans, you can find the right option for your business. In just a few minutes, you can sign up, answer a few questions about what you need, and you’ll be on your way to creating a professional, well-supported website.

If you’re still on the fence about Wix, take a look at some of these related articles to help you find the best website builder for your business:

Wix Website Builder Review
Wix Website Examples
How To Make a Wix Website 
How To Use Wix
Best Business Website Builder Review