The first thing every startup company needs to have is a good idea about what kind of product or service it will offer to its customers. But, even when that idea gets a plan and becomes a reality, there is plenty of work to be done still. First and foremost, your startup company needs to reach potential customers, and even though you believe you have come up with the next best thing since sliced bread, you won’t get far if you don’t get the word out.
Think of it as opening up a shop that hasn’t got a single window. You won’t get many people coming in from the street to check out what’s going on inside. In this day and age, those windows have become websites and/or blogs. Those are the face of your business, and in order to make that face stand out from the crowd, you need to have great content which provides the readers with some valuable information that’s going to keep them coming back for more.
Easier said than done, which is why we have rounded up 12 powerful tools that will help you create brilliant content for your startup. Keep on reading.
In order to promote your business, it is a good idea to rely on WordPress, as it is the most popular platform through which you can promote and manage your content. However, while WordPress offers an intuitive and powerful back end, free WordPress themes which offer a functional and responsive front end are hard to come by, which is why you’ll want to check out Colorlib’s free WordPress themes.
Mind mapping is a powerful technique which can help you organize and develop your content ideas and outline for your website, and WiseMapping is one of the best mind mapping editors online which won’t cost you a dime to use. It will also help you during those difficult brainstorming sessions with your team.
In addition to providing your customers with useful data when they visit your company website, you need to have some eye-catching visual content, as well. Instead of hiring a graphic designer, you can check out Canva, which has tons of templates to help you create presentations, posters, infographics, or Facebook covers, even if you’ve never done anything similar before.
If writing is not one of your strong suits, or if you simply don’t have the time to write daily or weekly blog posts, you can hire a professional writer from EduGeeksClub, an online editing and writing service which gathers some of the most reputable professionals in the field. You can also have their editors to go through your existing content if you feel like it needs some additional polishing.
Another way of getting you content to stand out would be to populate your website with some high-quality images, instead of the usual stock photos and clip art which is already everywhere else. However, if you are not very familiar with Photoshop, or similar mammoth-sized image-editing software, you don’t have much choice. Unless you check out Pixlr, which is an online-based alternative capable of creating infographics and editing images thanks to its wide range of tools and filters.
If you want your content to look professional, it needs to be virtually spotless and free of any errors whatsoever. In order to keep that up, you can check out Correctica, which is an extremely powerful grammar-checking software capable of spotting over 254,000 grammar, spelling, and contextual mistakes other similar apps, or even human editors, would gloss over.
Every website article or high-quality blog post must have a good headline which will lure the reader into clicking on it. Coschedule’s Headline Analyzer is a browser-based tool which, using its algorithms, calculates the effectiveness of the title, based on several factors, including its length, uniqueness, commonness, and the impact it has on the reader, and assigns a certain ratings on a scale of 1 to 100.
Whereas CoSchedule Headline Analyzer will analyze the headlines you’re already written, Title Generator will actually help you create them, taking into account search engine visibility and the emotional impact. All you have to do is enter a keyword which summarizes your post, and the app will generate hundreds of headlines containing your keyword. Just pick the best one and run with it.
While keeping an eye on current trends in the industry is really important when creating content, it is also time-intensive, and not always the best solution. Sometimes, you need to get in touch with your readers directly and figure out what it is they want to read on your website or a blog, and Help Me Write is one of the best ways to do. Just sign into it with your Twitter account and present your ideas to the public.
If you are producing multimedia-rich content, you need to wear many hats, including that of an audio editor, and Plucked is one of the most easy-to-use and effective tools for the job. Use it to edit your lectures, webinars, or how-to instructions and polish them to perfection before you post them online for your customers. Plucked is HTML5-based, which means it can be used on any platform.
If you are interested in offering some video content in addition to articles, images, and audio, check out Magisto, which is a browser-based video-editing app. Thanks to its very own image analysis technology, the app automates certain aspects of video editing, and allows you to apply changes with a single click.
And last, but not least when it comes to multimedia content, are infographics, which have become wildly popular in the past few years, and for a good reason. They offer crucial bits of information in an easily digestible and visually pleasing form. Piktochart allows you to create your own, relying on over 400 existing templates offered by the app.
Maintaining and developing a certain business image is just as important as the stuff that’s beneath the surface. Using these 12 effective content-creating tools, you can now create the best visual presentation to go along with the services and/or product your startup company will offer to the people.