Best Product Demos From Successful Companies
The best product demos offer potential customers, partners, and investors a comprehensive and compelling look into everything your product has to offer. Product demos should appeal to your audience by conveying your startup’s value proposition in an entertaining and educational way.
These are examples of the product demos wildly successful companies have created to convey the value of their product, generate excitement, and appeal to potential customers.
Meditation app Headspace’s product demo is a great example of strong branding. Throughout the Headspace demo, the animated characters, a signature branding feature of the company, do an excellent job of explaining how the platform works in a tangible way.
In addition to explaining the platform’s functionality, the demo also does a great job of introducing viewers to the concept of meditation that’s accessible to a wide audience. In doing so, Headspace lowers the barrier to entry in utilizing the platform for viewers who may not be as familiar with meditation.
Slack is a cloud-based team messaging service. Slack’s product demo is a great example of utilizing relatability to appeal to an audience. The host of the video, Brianna, guides viewers through the basics of the Slack platform. The important thing to note here is that with the use of this character, what may have been a less entertaining demo was engaging and interesting with the help of Brianna’s character.
The company also uses bright colors and voice actors to create an exciting experience around learning the platform.
Peloton is a digital fitness company. Their product demo gives a helpful look into the product as well as conveys the spirit of their brand, which is highly motivated, convenient, and empowered.
Throughout the demo, Peloton does a great job of squashing any doubts about their product by stating pain points the startup is solving – as well as why they are the solution consumers have been waiting for.
Apple, the technology company that has brought innovations such as iPods and iPhones to popular culture, has unsurprisingly mastered the product demo. In this demo, the company uses striking visuals and quick-moving text that conveys excitement, urgency, and momentum.
The two-minute demo also incorporates music that guides the video along, keeping the viewer engaged throughout its entirety. Overall, this demo is a great example of using speed and momentum to get customers excited about your product.
DuoLingo is a language learning app. This demo is short, simple, and to the point. Not only does DuoLingo’s product demo showcase their app’s user flow, but it does so in several different languages — aligning perfectly with the purpose of the app.
The demo is only thirty seconds long, and in that time, the company highlights what it is like to use the app, as well as their signature gamification experience that makes learning languages on the platform appealing.
Grammarly is a writing assistant that helps edit grammar, spelling, and more as you type. Their product demo does a fantastic job of showcasing how the product works and why customers need to be using it.
In less than one minute, Grammarly shows its product being used in various circumstances on different devices. Not only are viewers able to see how easy to use the product is, but since the use cases are so relatable, it is easy for them to see how it will fold into their own lives.
7. IKEA Place
IKEA is a Swedish furniture company, their augmented reality app is called IKEA Place. The product demo for this product opens with a clear message, “Hey, IKEA would like everyone to know about Place, our new augmented reality app.” This conveys the purpose of the demo immediately and grabs the attention of the viewer.
As the demo continues, the pain point IKEA is solving with their AR app is made clear by showing people struggling with design choices without the help of their new app. Overall, the demo does a great job of illustrating the purpose behind the product and the value it could bring to viewers.
Zoom is a telecommunications company offering video meeting functionality. Their product demo is fairly straightforward, it showcases the product while communicating the features, benefits, and use cases of the platform effectively.
While this demo isn’t the most innovative, it is a good example of a classic product demo that is to the point and effective in communicating to the audience.
Gusto is a human resources (HR) software service for businesses. Gusto’s product demo is a great example of an in-depth representation of their product for consumers who are ready to commit to a service like the one Gusto is offering.
What this video does well is articulate the entirety of the product and its value. While this may not be the perfect template for every business’s product demo due to its length (it is nearly six minutes long), it is a great example of how to successfully explain a product’s functionality and value.
SurveyMonkey is a digital survey platform. Their introductory product demo clocks in at two minutes, however, those minutes are used exceptionally well. Throughout the demo, the users are walked through the platform, including its benefits and features. However, it is the movement and transitions from frame to frame that truly keep the audience engaged.
This demo demonstrates the power of movement and flow to keep an audience’s attention. Plus, the company manages to pack in a plethora of valuable information about the product and how it integrates with other platforms as well.