Founder of Music Tech Startup Uni Streaming Shares Their Top Insights

Uni Streaming founders.

Any entrepreneur can tell you, launching a startup is a learning process. Therefore, one of the best things you can do prior to launching a startup of your own is to learn from those who have blazed the trail. Brenna Dematta, founder of music tech startup Uni Streaming, shared valuable insights during our interview that will inspire and motivate aspiring entrepreneurs.

Business Insights From the Founder of Uni Streaming

What is your #1 piece of advice for startup founders?

“Before you start building any type of product, make sure you are able to clearly and passionately talk about why you are building this product. This conversation with yourself and your team members in the beginning I believe is essential to the longevity of a company.

Having a strong ‘why’ will get you through some of the toughest moments of building a company. It’s also a double-edged sword, a strong ‘why’ means you are likely to live and die by it … If you decide to pivot in an entirely different direction in the future, it could be viewed as inconsistent and scammy by those who are following your project.”

What is the best method you’ve found to avoid burnout as an entrepreneur?

“Making personal time a priority, more specifically, being creative. My music has gotten me past the biggest hurdles and questions as an entrepreneur. If you think about art as the opposite end of business, then in order to get perspective on your business it makes sense to step away from it towards an entirely different view (aka art). At the end of the day, we are people defined by our works, if all we do is bombard our life with business then we will become our business, and that’s an unsustainable lifestyle because business is fickle. Take time for the things that will ground you into something that can’t be so easily altered.”

What is your advice for coming up with a unique startup idea?

“Speak to the child within! As children, we are at our most purest expression. That expression holds keys to deep intimate truths around who we are and what we are meant to do for the rest of our lives. 

If you have no idea how to do this, start by having a conversation with your parents or maybe someone who you were really close to as a child, let the conversation inspire you. 

I don’t believe there are any unique ideas, what I think is unique is the way we build toward the ideas.”

What is your advice for overcoming challenges and failure?

“Patience, acceptance, and diligence when the time’s right. Some people say there is no such thing as failure, only lessons. This is true IF we can have the courage to learn the lesson. 

I also have a personal faith that good will always win in the end, I believe this and this is what I come back to in the hardest moments.”

What is the biggest lesson you learned and what can aspiring entrepreneurs take from it?

“80%-90% of conversation you need to be having around your business isn’t financial, it’s relationship-based. I think this is also a difference in approach, but I found that the most successful networking interactions happen out of genuine interest in a person, who they are, and what they enjoy. Business is based on relationships! If you want a team/partnership/sponsorship you can trust, don’t let the first conversation be about money or what each person can get in return.”

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