Truebase Profile

Truebase logo.

Truebase is a business-to-business (B2B) sales platform leveraging the power of generative AI to help sales teams excel.

Founder(s): Wissam Tabbara

Industry: Tech

Founded in: 2021

Location: Seattle, Washington

Interview With Wissam Tabbara

Describe your product or service & the problem it’s solving:

“Truebase is a sales intelligence platform enabling B2B revenue teams to leverage generative AI to speed up prospecting (search, qualification, enrichment, personalization) to book more demos efficiently.”

How did you come up with and validate your startup idea? Tell us the story!

“Truebase is my fourth startup, born from the challenges I faced in my prior roles. In each of these startups, my role often entailed finding customers, candidates, or investors. This consistent need for effective prospecting had me clocking countless hours on LinkedIn, sifting through profiles, and manually qualifying potential leads. This process was not only tedious but also time-consuming. As a technologist, I saw an opportunity to innovate and automate this process to improve efficiency. So, I began developing solutions to streamline these tasks. To validate my idea, I embarked on a customer discovery journey, which confirmed that many others were grappling with the same challenges. Recognizing this widespread need and equipped with a viable solution, I knew the time was ripe for Truebase, a platform designed to accelerate the B2B prospecting process and help revenue teams book more demos efficiently.”

How is your startup funded, and what advice do you have for other founders seeking funding?

“Truebase was kick-started with a pre-seed funding round of $1.8 million. For other founders embarking on the journey to secure funding, my advice is this: start crafting your pitch deck well in advance, ideally six to nine months before you start fundraising. This is crucial because it includes your traction slide, which showcases your startup’s progress and achievements. Creating this early pushes you to focus on achieving key metrics that will form your narrative. It helps to prioritize your work and aligns your team with the story you want to tell investors. The process of securing funds is not just about presenting what you’ve done but also about demonstrating the trajectory you’re on and your dedication to making it happen.”

How big is your team, and what qualities do you look for when hiring new employees?

“We’re a team of eight individuals at Truebase. One of the most important aspects of our hiring process is cultural fit. To ensure that, we’ve developed a set of values that we continuously refine and align ourselves with. These values, published on our website at, represent the core beliefs that guide our work and interactions. When hiring, we look for candidates who resonate with these values and demonstrate qualities that align with them. This approach ensures that new team members will not only contribute to our work effectively but also harmonize with our culture, enhancing the collaborative spirit within Truebase.”

Who is your target market? How did you determine this, and what strategies did you use to reach and engage them?

“Truebase is for B2B revenue teams targeting over 10,000 potential accounts and selling products or services with an annual value of $10,000 or more.”

What’s your primary marketing strategy?

“Truebase acquires new customers by utilizing its prospecting platform for direct LinkedIn and email outreach. Furthermore, Truebase persistently launches free one-feature tools that convert leads into paying customers.”

What has been your most successful marketing campaign, and why do you think it worked so well?

“Our Chrome extension has a one-feature app that brings a lot of demo requests to our main app.”

What do you consider to be your company’s biggest competitive advantage, and how do you maintain it?

“Iterate fast.”

What is something that surprised you about entrepreneurship?

“Each startup is a different beast. things are always evolving.”

What is your #1 piece of advice for startup founders?

“Be flexible with the solution but stay true to the problem.”

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