Interview With Kyle Doran
Describe your product or service & the problem it's solving:
“Allowing more engagement with content creators and their audience in gaming.”
How did you come up with and validate your startup idea? Tell us the story!
“We wanted to start a virtual mall; however, a small team can't tackle that problem. So we broke a mall down and noticed an opportunity inside of a theater. We looked at a traditional theater but noticed right away that theatrical content wasn't inviting. Two founders were dabbling in live streaming at the time, and it launched our idea into full swing.”
How is your startup funded, and what advice do you have for other founders seeking funding?
“Self-funded. Money is not the root of the problem, focus on the problem as funding will come with time.”
How big is your team, and what qualities do you look for when hiring new employees?
“We were as big as five but have dwindled to two.”
Who is your target market? How did you determine this, and what strategies did you use to reach and engage them?
“Live content creators and viewers. We built a prototype and tested it in the market. Our prototype traction was super sticky, with over 70% still using the prototype after a year.”
What's your primary marketing strategy?
“Reaching content creators who can then guide their viewers into the theaters.”
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What has been your most successful marketing campaign, and why do you think it worked so well?
“We haven't launched a full marketing campaign yet. We stayed word of mouth for the prototype.”
What do you consider to be your company's biggest competitive advantage, and how do you maintain it?
“Understand the virtual gaming space and the positive impact it can have on people.”
What were the biggest challenges you faced in the early stages of building your startup, and how did you overcome them?
“Development. It's slow and steady. Noise from large corporations and investors chasing #fomo terms in our industry.”
What is something that surprised you about entrepreneurship?
“‘Free time’ isn't free time anymore. It's demanding, and you have to be consistent and passionate about your problem.”
What is your #1 piece of advice for startup founders?
“Startup founders want to change the world, but you can't change the world on your own.”