7 Insights From the Founders of App Startup So Syncd

Jessica and Louella Alderson of So Syncd.

Any entrepreneur can tell you, launching a startup is a learning process. Therefore, one of the best things you can do prior to launching a startup of your own is to learn from those who have blazed the trail. We were fortunate enough to hear some valuable insights during our interview with Jessica and Louella Alderson of So Syncd, that will inspire, motivate, and teach aspiring and established entrepreneurs alike.

1. Build a Network Early On

“Focus on building your network early on. It will be so important as you grow, whether it’s sourcing talent, advice, or funding, your network will be invaluable.”

2. Be Adaptable

“The biggest lesson I’ve learned is [that] nothing goes to plan, at least at first. By their very nature, startups are risky. There are an infinite number of uncertainties that lie ahead when you launch a business. It still helps to have a plan, but it will almost certainly change, and it will probably change quite drastically. Being adaptable and responding to new information is key to the success of any startup.”

3. Don’t Waste Time, Launch as Soon as Possible

“Time is so precious when it comes to building a company. The earlier you launch, the faster you can start learning.”

4. The Opportunities to Adapt Are Infinite

“[O]ne of the things I realized recently is that ... nothing is simple, right? And the more you look into things, the more you can optimize things, the more you can test things, there's a whole massive [amount of] funnels. And I guess there's just a million things that you can do. It literally is infinite.”

5. Effective Leadership Is Made Possible by Listening

“I think good leadership definitely is also about recognizing that everyone has different needs and it's not like you're going to act in one way and everyone will obey you. For sure, it's appreciating that, okay, this person might need more of this and this person might need to be around people more or might need a bit more guidance than someone else.”

6. Find Mentors Early On

“I would say find mentors and advisors as early on as possible. I think looking back, we could have saved some time … or I guess just done things more efficiently, by finding mentors or advisors earlier on. It's also quite hard because it's the chicken and the egg thing, right? If you haven't launched, if you don't have any traction, if you don't have a product, then it's actually quite hard to find these people who you might have things in common with.”

7. A Strong Network Can Help You Establish Funding Sources

“[B]uild your network as early on as possible. And it can be quite hard because you can be pretty pressed for time. But I mean, that was one thing, particularly when it came to funding. I reached out cold to a lot of investors, didn't really get much response and then actually spent a lot of time building my network.

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