Founder of SaaS Startup Saleo Shares Their Top Insights

Saleo founder, Daniel Hellerman.

Any entrepreneur can tell you, launching a startup is a learning process. Therefore, one of the best things you can do prior to launching a startup of your own is to learn from those who have blazed the trail. Daniel Hellerman, founder of SaaS startup Saleo, shared valuable insights during our interview that will inspire and motivate aspiring entrepreneurs.

Business Insights From the Founder of Saleo

What advice do you have for aspiring entrepreneurs?

“Don’t be afraid to take a new approach to an existing problem. I look at every piece of software I evaluate as ‘what would make this different/take it to the next level.’ Lots of competitors in market look at problems identically — like Apple, you should think different.”

What is the best method you’ve found to avoid burnout as an entrepreneur?

“Set your schedule. If you’re up all night working, sleep in. Your brain doesn’t function well with low rest. I like to take time mid-day to walk the dog or take the kids in the pool or do a family lunch just to give my brain a break.”

What is your advice for coming up with a unique startup idea?

“Same as above as advice for entrepreneurs. Always be looking for new ways to solve existing problems. Any repeatable problem in business, ask yourself, ‘could I make money solving this.’”

What is your advice for overcoming challenges and failure?

“Give yourself space. The more you focus on failures, the more likely you are to take time away from winning. If I have an action I consider a ‘failure,’ I try to reset my brain by knocking a few things off my lists I consider mini ‘wins,’ which reset my brain at minimum to neutral, but at best back to the ‘winning’ mindset.”

What is the biggest lesson you’ve learned and what can aspiring entrepreneurs take from it?

“You don’t know what you don’t know. SaaS selling and success can have a million different reasons why things can go right or wrong. Focus on the whole and solution solve. You aren’t selling software; you are selling the solution to someone’s problem. Focus on them and their problem and how you solve it, and you’ll be successful.”

What is the best advice you’ve ever received?

“A wise and successful mentor of mine once told me to only focus on ideas (in SaaS) that will be valued at $100 million or more. I was always looking at how things could get improved, but he made a great point, if you are spending years of your life on software, swing large, micro problems are great if you want a lifestyle business, but if you want the experience of scaling and growing, focus on the $100 million ideas.”

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