Founder of Ecommerce Startup Sable Flow Shares Their Top Insights

Sable Flow founder with their collapsable whiteboard.

Any entrepreneur can tell you, launching a startup is a learning process. Therefore, one of the best things you can do prior to launching a startup of your own is to learn from those who have blazed the trail. Tomer Soran, founder of ecommerce startup Sable Flow, shared valuable insights during our interview that will inspire and motivate aspiring entrepreneurs.

Business Insights From the Founder of Sable Flow

What is your #1 piece of advice for startup founders?

“Start hiring contractors as soon as possible. Just get your feet wet. Pick one thing you are struggling with or is annoying to you, go to Fiverr or Upwork, pick three people, write up the task, and give the same one to all three. Push them all independently on the same task and see what pops out. By having multiple data points you can compress your learning period.

Entrepreneurship, like everything else is about reps and hiring/managing others is the one thing you can do to accelerate your project, so go get reps.”

What is the best method you’ve found to avoid burnout as an entrepreneur?

“Give yourself incremental goals on the way to the big one. Set up reward mechanisms and give yourself something to look forward to like a trip or activity.”

What is your advice for coming up with a unique startup idea?

“Reps and Volume. Keep a doc where you can write down problems you notice to be solved. Flex your creative mind and keep it fun.

Highly recommend the game SideHustle: The Party Game for Entrepreneurs (it’s a lot of fun but also works that muscle nicely).”

What is your advice for overcoming challenges and failure?

“Challenges are the meat of this job, so get faster at cutting to the core of a problem, identifying the variables, and pulling levers. 

Failures are experiments and iterations. Write down your lessons, go burn some calories, then get back in it.”

What is the biggest lesson you learned and what can aspiring entrepreneurs take from it?

“Just start. Most things take a while to actually come to fruition and there tend to be more steps involved than you imagine, but you don’t know what those will be until you start. So, make some calls, email some people, hire someone, put a fire under you.”

What is your advice for entrepreneurs seeking funding for the first time?

“Double check if a loan or other type of leverage would solve your problem in a way that makes financial sense. Funding is a fantastic path, but just because you have a startup doesn’t mean it’s your only option.”

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