The healthcare industry has experienced leaps and bounds of innovation and advancement in the last several decades, especially with the advent of the digital age. As technology improves, so do the treatments, procedures, diagnoses, and scientific breakthroughs millions of patients rely on to live quality lives.
Startups like iLoF are continuing this trend of healthcare innovation and transforming the industry as we know it today; their company is dedicated to providing personalized medicine through artificial intelligence (AI).
In the past, diagnosing medical conditions and identifying the best available treatment was entirely up to the physician — because of unavoidable human error, critical signs or clues were sometimes missed or not discovered until much later.
By combining human medical knowledge with strategic data points and biomarkers that are analyzed by AI, iLoF is paving the way for personalized medicine and bringing it to the masses.
Let’s discuss the origin story of iLoF, how the startup began, what the founders did to grow their company, and explore their next steps and what they have in store for the future.
The iLoF Origin Story
iLoF (Intelligent Lab on Fiber) is a UK-based digital health startup that was co-founded by Luis Valente, Joana Paiva, Mehak Mumtaz, and Paula Sampaio in 2019.
From the beginning, their goal was to become the best smart platform that allows millions of individuals living with complex diseases worldwide to have fast and easy access to personalized medicine.
Before iLoF officially became a company, the founding team conducted a feasibility study by pulling together 100 stakeholders from over 15 different countries. The goal of this study was to determine the primary pain points of the drug discovery industry and how they could build a solution and generate optimal added value through a startup of their own.
This feasibility study proved to be a success, and the founders had established engagements with 15 different stakeholders from four continents in the hospital, biotech, and pharma sectors, two of which were global pharmaceutical companies. As they say, the rest is history.
iLoF has been a revenue-generating startup ever since that point in time and has continued to work towards developing improvements in biomarker detection and bringing personalized medicine to all.
Startup Development
The iLoF team had a promising idea that was full of potential, and it was now up to them to execute on their idea and make their startup into everything it could be.
After iLoF conducted its feasibility study and partnered with multiple stakeholders that would help them on their journey towards personalized medicine, biomarker detection, and AI, they were well on their way to developing and growing their company into a potential giant within the digital healthcare field.
The essence of what iLoF does day-to-day is to collect massive amounts of data in order to create accurate biological profiles and models that help pharma, biotechs, and clinical academic centers cut down the cost and time it takes to develop personalized therapeutics.
Early on in the development process, the iLoF team was able to secure a growing data set containing thousands of biological profiles by partnering with institutions such as UCL (University College London), Maastricht University, Oxford University, and Danish National Biobank. This was a considerable step in the right direction and gave them the head start they needed with developing their own biological markers and footprints.
The startup journey isn’t always smooth sailing, and iLoF encountered several major challenges and roadblocks that required resilience and perseverance to overcome.
The first roadblock the iLoF team faced was validating the need and problem for their idea when they were just starting out. In order to do so, they interviewed over 200 different doctors and researchers and had to pivot several times before they finally landed on their primary value proposition.
Once they knew what problem they were solving and how they were going to accomplish their goals, they faced several challenges with obtaining startup funding for a brand new health tech company. To launch a business in this space required considerable startup capital, and they were able to successfully obtain $2 million in pre-seed funding to help kickstart their growth.
Another challenge faced by the founders of iLoF was communicating what they are building and why it matters to stakeholders and investors. Since their technology is categorized as “deep tech,” where healthcare is combined with AI in order to make determinations humans wouldn’t be able to make on their own, explaining their mission and vision proved to be challenging in the very beginning. Eventually, they solidified their “pitch” and came up with a strong mission statement that was able to capture the true value of their startup.
Once these initial challenges were overcome, it was off to the races.
iLoF’s target market is primarily pharmaceutical companies, biotech companies, and clinical researchers who want to cut down on the time it takes them to develop effective therapeutics for heterogeneous diseases such as Alzheimer’s.
Ever since its founding, iLoF’s primary revenue-generating market has been Alzheimer’s disease and working on effective treatments for Alzheimer’s patients. As they continue to grow and innovate, they expect to expand into adjacent sectors and help the healthcare industry by offering a broad-based personalized medicine solution.
While their initial contacts with pharmaceutical and biotech companies certainly helped pave the way for initial growth, acquiring more clients and industry partners required doubling down on their marketing efforts.
From the very beginning, iLoF primarily focused on direct lead generation and networking in order to make contacts and expand. They were invited to attend several industry conferences and had main-stage speaking slots they were able to take advantage of. Additionally, they also received several industry awards that helped them gain credibility with potential clients and business partners.
All in all, iLoF is a digital health company that focused on validating its idea and value proposition very early on, solidifying its space as an innovator that has serious potential for transforming healthcare as we know it today. If it were not for their early drive and determination to succeed, they likely wouldn’t have gotten as far as they are today.
What’s Next for the iLoF Team
iLoF continues to innovate and develop solutions that move personalized medicine forward, empowering its clients and partners to develop effective therapeutics with less money and time.
They are in the process of closing another funding round for $5 million that will allow them to unlock even more possibilities, boost their efforts at innovation and advancement, and give them the bandwidth they need to work with even more clients and partners in their sector.
One of their primary focus points for growing their startup is hiring top performers who can help them grow rapidly. They are focused on bringing in the right talent and ensuring that they are developing the right products and solutions for their clients.
Once they’ve built a solid team and have a growing list of businesses using their services, iLoF plans to expand internationally and enter markets worldwide.
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