HiDO Health Profile

HiDO Health logo.

HiDO Health is a healthcare startup offering AI-assisted robotics to help lower hospitalization rates and improve users’ health. 

Founder(s): Charles Gellman, Brandon Woolsey

Industry: Healthcare

Founded in: 2018

Location: El Dorado Hills, California

Interview With Charles Gellman

Describe your product or service & the problem it’s solving:

“AI assistive robotics that alter human behaviors and improves patient’s health while at home.”

How did you come up with and validate your startup idea? Tell us the story!

“Stanford, Rush, and a Northern California Medicare Advantage plan. Much of our story starts with patients in Sacramento that needed help at home and didn’t have anyone to turn to but HiDO — stroke, terminal cancer, HIV, diabetes and dementia to name a few. The impact of HiDO can alter life for many millions of people.”

How is your startup funded, and what advice do you have for other founders seeking funding?

“Angel investors and NIH SBIR funding (Stanford and Rush Research grants).”

Who is your target market? How did you determine this, and what strategies did you use to reach and engage them?

“Medicare Advantage health plans and home care operators.”

What’s your primary marketing strategy?

“Word of mouth and social media.”

What has been your most successful marketing campaign, and why do you think it worked so well?

“In-person conferences as this is an enterprise B2B sale not DTC.”

What do you consider to be your company’s biggest competitive advantage, and how do you maintain it?

“HiDO is the first AI-assisted robotic device to validate the reduction of hospitalizations by 80%.”

What were the biggest challenges you faced in the early stages of building your startup, and how did you overcome them?

“Funding. We leveraged social media platforms to raise enough funds to build and validate our hypothesis.”

What is something that surprised you about entrepreneurship?

“It has to be a 24/7 gig to make it to the next milestones. Milestones are always moving, and so are expectations. You have to be very good at hitting moving targets, pivoting, and being very flexible as the market dynamics change.”

What is your #1 piece of advice for startup founders?

“Grind 24/7 to make it happen and build a fantastic team around you!”

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