Formation Marketing Profile

Formation Marketing logo.

Formation Marketing is an agency specializing in helping founders with their go-to-market strategy. 

Founder(s): Angela Lee

Industry: Marketing

Founded in: 2022

Location: Austin, Texas

Interview With Angela Lee

Describe your product or service & the problem it’s solving:

“Helping advise founders on their go-to-market strategy and how to utilize marketing as a growth engine driver.”

How did you come up with and validate your startup idea? Tell us the story!

“I had worked in the corporate world for over 15+ years as a marketer and realized there was a need to help startup founders with building out their marketing plans and strategy. I was getting asked by previous colleagues and managers for my POV, and decided to venture out and build a consultancy to address this issue.”

How big is your team, and what qualities do you look for when hiring new employees?


Who is your target market? How did you determine this, and what strategies did you use to reach and engage them?

“B2B SaaS — pre-Seed, seed, and Series A-B.”

What has been your most successful marketing campaign, and why do you think it worked so well?

“I honestly get most of my business through word of mouth and referrals.”

What do you consider to be your company’s biggest competitive advantage, and how do you maintain it?

“My main competitive advantage is being able to leverage my years of experience working for startups and enterprises to build and scale their demand gen campaigns.”

What is something that surprised you about entrepreneurship?

“How hard it is! How much there is to learn about the stuff that isn’t sexy – insurance, benefits, billing, etc.”

What is your #1 piece of advice for startup founders?

“To build a strong community and leverage other people’s advice.”

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