Focused Energy Profile

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Focused Energy is a fintech startup offering other businesses finance-management support from accounting to operations from experts.

Founder(s): Drew Lyon

Industry: Fintech

Founded in: 2013

Location: Denver, Colorado

Interview With Drew Lyon

Describe your product or service & the problem it’s solving:

“A team of 15+ fractional finance, accounting, and operations experts dedicated to helping businesses understand their financials, save money, and grow sustainably. They have worked with hundreds of businesses of all sizes, from startups to public companies, struggling to find the time, resources, or expertise to efficiently scale. With their help, their clients organically grow their revenue between 50%–100%. Focused Energy has also secured $100+ million in funding for their clients while saving them thousands of dollars.”

How did you come up with and validate your startup idea? Tell us the story!

“Drew founded Focused Energy 10 years ago because of his passion for helping companies scale and thrive in a challenging world. He has extensive experience in the financial and accounting realm within the traditional and renewable energy, industrial manufacturing, software/SaaS, services, consumer goods, tech-enabled services, construction, and food sectors, and is an expert in providing actionable business insights that drive better results for his clients.”

How is your startup funded, and what advice do you have for other founders seeking funding?

“Drew has a really engaging personality and is a great interviewee. To get a sense of his style, here’s an episode he did on the CXO Conversations podcast, where he talks about what led him to start his business and how he navigated the challenges of being a first-time entrepreneur, and a recent interview he did with Profitability Engine Radio, on money saving tips for SMB leaders.”

How big is your team, and what qualities do you look for when hiring new employees?

“A team of 15+ fractional finance, accounting, and operations experts.”

What’s your primary marketing strategy?

“Scaling your business: Understanding cash flow and key indicators for success. Building resilience in your business: Strategies for weathering economic turmoil. Getting to yes: Tactics for successful second-round fundraising.”

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