Insights From the Founder of Fintech Startup Dovly

Founder of Dovly

Any entrepreneur can tell you, launching a startup is a learning process. Therefore, one of the best things you can do prior to launching a startup of your own is to learn from those who have blazed the trail. We were fortunate enough to hear some valuable insights during our interview with Nirit Rubenstein of Dovly that will inspire, motivate, and teach aspiring and established entrepreneurs alike.

What advice do you have for aspiring entrepreneurs?

“Self-confidence — at the end of the day, people want to do business with people who believe in themselves.”

What is your advice for entrepreneurs in your industry specifically?

“Thick skin — Don’t let doubters get into your head. Instead, dust yourself off, and move on to the next opportunity. It’s the only way to win.”

What is your advice for coming up with a unique startup idea?

“Make sure there’s a real product-market fit.”

What is your advice for overcoming challenges and failure?

“Grit — tolerate punches to the gut and keep on fighting. The question is not whether things will go wrong, but how we will respond when they go wrong.”

What is the biggest lesson you learned and what can aspiring entrepreneurs take from it?

“[Have a] support network. It helps a lot to have mentors and advisors — not to mention family and friends — that can keep you grounded as a founder. These people can give you space to show vulnerability and to think through ideas without risk. For example, we were recently exploring a revamp of Dovly’s pricing model. I had become enamored with a trendy approach that several new players in the market had adopted. Two of my advisors gave me a swift reality check, drawing on their decades of experience marketing financial products to consumers. It was a great counterpoint that saved me from fruitlessly chasing the latest SaaS trend.”

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