BugRaptors Profile

BugRaptors logo.

BugRaptors offers support to IT, cybersecurity, and tech teams to optimize their software and meet digital initiatives.

Founder(s): Yashu Kapila

Industry: Cybersecurity

Founded in: 2016

Location: Mohali, India

Interview With Yashu Kapila

Describe your product or service:

“We help IT solution providers as well as businesses on their digital initiatives to meet their quality goals surrounding software, applications, and enterprise solutions. This involves aligning with the functionality, performance, security, compliance, and all other benchmarks that are vital to create a user-friendly product.”

How did you come up with and validate your startup idea? Tell us the story!

“With an industry experience of over a decade, I came to the idea of creating a quality assurance brand that can complement the ever-expanding digital landscape. Especially when the world was looking for technology that is reliable, scalable, and sustainable, I saw quality assurance as an essential to make every digital business thrive, irrespective of the size.” 

How big is your team? Tell us a little about them!

“We are a team of 200+ ISTQB certified testers and still growing. Especially when quality revolution is the essence of digital transformation, we are aiming to expand in order to create a more dynamic impression with our QA services while giving wings to people who see a progressive career and growth in the QA industry.”

How are you funded? I.e. type of funding, number of funding rounds, total funding amount.

“Since BugRaptors is a division of Seasia group with its own solitary objectives, funding was never an issue. We launched as a subsidiary to an already existing brand, which made the entire idea of finances more streamlined.” 

How did you come up with your startup’s name? Did you have other names you considered?

“I wanted to communicate two aspects in our company name: fun and templates. I considered about 100 other names but ‘Mojomox’ — ’mojo’ for fun and ‘mox’ for mockups or templates — stuck with me and was available as a domain.”

What was the biggest obstacle you encountered while launching your company? How did you overcome it?

“Honestly, there was no such obstacle that we faced when launching BugRaptors. However, the only challenge we witnessed was bringing the right people together, as it is crucial for any startup to have people who can relate to the vision when beginning a project. Luckily, we managed to find people who were as passionate as us when making the bigger move.”

Who is your target market? How did you establish the right market for your startup?

“We cater to every industry and business that is aiming towards digitalization. Since quality is the primary requisite for digital success, we never restricted ourselves to any particular industry. Be it anything like healthcare apps or manufacturing software that is enterprise-ready, we aim to drive the vision and need for quality assurance amongst businesses. And that is how we made the move and progressed to be one of the leading quality assurance brands on the global stage.” 

What’s your primary marketing strategy?

“Our primary marketing strategy is strengthening our products and customer service. It is the quality and satisfaction that allows us to fetch the word of mouth and becomes a raw testament of how we handle projects. Besides, we never miss the chance to harness the power of social media when it comes to reaching the masses.”

What are the key customer metrics / unit economics / KPIs you pay attention to to monitor the health of your business?

“The primary factor that helps us measure the health of our business is customer satisfaction. Besides, we aim to keep a check on our financial performance along with internal process quality to ensure sustainable productivity. Moreover, employee satisfaction is another important factor that we keep in check when it comes to meeting the defined benchmarks, as happy employees for us is the primary step to attaining visible growth. On top of that, we never miss a chance to work on the customer feedback and service efficiency metric.”

What is something that surprised you about entrepreneurship?

“I believe it would be the lesson of unpredictability. Whether it is someone who is planning with a startup or owns a firm that is running well, you always have to stay prepared for unpredictable outcomes and unfavorable situations. Also, it is not necessary that everything that you have planned works as you have thought.”

What is your #1 piece of advice for startup founders?

“The only advice that I would like to extend to the startup founders through your platform would be the need to create a solid business plan. Moreover, the founders must understand the importance of a quality network when it comes to growth and expansion.”

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