Beyond GG Profile

Beyond GG logo.

Beyond GG is a gaming platform that provides users with exciting competitions and customized gaming experiences.

Founder(s): Dmitry Machulin

Industry: Tech

Founded in: 2020

Location: United States

Interview With Dmitry Machulin

Describe your product or service:

“Gaming entertainment service. Daily competitions, customized game mechanics, missions, and challenges for players who want to diversify the game session and monetize game time.”

Describe your company values and mission:

“What connects Steve Wozniak and the boy from Chicago? [A] love of video games. But developer[s] do not have time to release game content regularly to diversify the game, and our mission is to help the developer and the player so that the love for the game does not fade.”

How are you funded? I.e. venture capital, angel investors, etc.

“Venture capital and product revenue.”

How big is your team? Tell us a little about them (I.e. co-founders, freelancers, etc.)

“There are more than 25 of us, [with] three founders and one co-founder. We are experts and specialists in esports and the gaming industry. We also have an experienced business and startup adviser. Of course, we have our talented executive director Anna — she is the mind of our company.”

Did you always want to start your own business? What made you want to become an entrepreneur?

“I think it was in the blood. I saw how people began to leave their favorite games, and it made me sad how many emotions and experiences they left there, and how many more pleasant emotions they could get.”

How did you come up with your startup idea? How did you decide to actually act on the idea? What gave you confidence that you were on the right track?

“First, we taught the kids to play Fortnite. Then we realized that regular practice was necessary, and we created a league; more than 2,000 players played in it in the first month. But at some point, we realized that our league is also a great place for dating and a variety of game content, and just have a good time.”

How did you come up with your company name? Did you have other names you considered?

“We are creating a non-standard startup; it is beyond the usual boundary. Hence the name was born.”

What is the greatest challenge you faced in starting your business, and how did you overcome it?

“Get used to the fact that most people think you’re crazy.”

Who is your product or service made for? Who is your target market?

“Our main audience plays battle royale. These are players from 14 to 26 years old.”

What’s your marketing strategy?

“We scale and grow through streamers and bloggers, we integrate them into our product and their audience comes for them.”

How did you acquire your first 100 customers?

“We talked to one streamer, showed our product, and he wanted to try it. He liked it and invited his audience to play there.”

What are the key customer metrics / unit economics / KPIs you pay attention to to monitor the health of your business?

“Growth, user returns, revenue and satisfied customer reviews.”

What’s your favorite book on entrepreneurship?

“‘From Zero to One.’”

What is your favorite startup or business podcast?

“[L]ectures from YC (Y Combinator).”

What is something that surprised you about entrepreneurship?

“That the fear of defeat becomes a part of your habitual life.”

How do you achieve work/life balance as a founder?

“Oh, I’m not good at it, but my soulmate understands perfectly well what I’m doing and supports me in everything.”

How do you stay motivated?

“I believe that we will change the world.”

Did you have to develop any habits that helped lead you to success? If so, what are they?

“The most important habit is to listen to yourself.”

What are you most proud of as an entrepreneur?

“That we have been able to improve the lives of tens of thousands of people.”

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