Insights From the founder of Sustainable Startup Baru, Inc.

Baru founder.

Any entrepreneur can tell you, launching a startup is a learning process. Therefore, one of the best things you can do prior to launching a startup of your own is to learn from those who have blazed the trail. We were fortunate enough to hear some valuable insights during our interview with Tino Go, founder of sustainable startup Baru, Inc. that will inspire, motivate, and teach aspiring and established entrepreneurs alike.

What advice do you have for aspiring entrepreneurs?

“As you develop your business idea into a business, keep back-testing the data that accumulates with your assumptions. Adjust as necessary.”

What is your advice for entrepreneurs in your industry specifically?

“For any entrepreneurs that are creating a category-defining business, focus on self-sustaining profitability because it will take a long time for investors to believe in any new business model.”

What is your advice for coming up with a unique startup idea?

“Search among your personal experiences for a problem that you believe most people have. Solve that problem with an economically sound operating model and product value proposition.”

What is your advice for overcoming challenges and failure?

“Challenges and failure are inevitable. If an entrepreneur’s ‘Why’ is strong enough, then the necessary ‘grit’ to overcome the setback self-develops. Make sure that the underlying ‘Why’ an entrepreneur is embarking on the venture is strong enough to persist through a decade of setbacks.”

What is the biggest lesson you learned and what can aspiring entrepreneurs take from it?

“Just keep going. Progress creates its own serendipity.”

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