Step 1) Verify Your DBA Name
Whether you’re a sole proprietor looking to operate under a trade name or an established corporation hoping to reach a new market by rebranding, filing a DBA (Doing Business As) is the ideal solution.
The process is actually pretty painless, especially since Colorado doesn’t require trade names to be distinguishable from existing entity names (see Q16).
If you want your name to be distinguishable for your own reasons, you can do a name search to see whether or not your desired name is already taken. Just keep in mind that this is not a legal requirement and that another business could file for your exact name at any time.
Now would be the perfect time to make sure there’s a web domain available for your DBA.
Step 2) Download & Complete Registration Form
Colorado only offers online filing, so you won’t have to print out a single thing when registering your trade name. Simply head over to the CO Secretary of State trade name filing page and select from the following business types:
- Individual (sole proprietorship)
- Non-reporting entity (general partnership)
- Estate, trust, state or other jurisdiction
- Reporting entity
- Domestic limited partnership
- Dissolved or delinquent reporting entity or converted entity
Once you make a selection, you’ll be directed to the proper application and asked to provide some details about yourself and your business. This includes your:
- Full name
- Complete address
- Phone number and email address
- Desired trade name
- Primary business activity
… and a few other pieces of information depending on your business type.
If you’re filing your DBA without the help of a professional filing service, make sure to read every word carefully before filling out the form. Providing any false information, even accidentally, could cause a whole mess of trouble.
Step 3) Submit Online
Once you’ve double-checked that all the information you provided is correct, go ahead and submit your application!
After clicking ‘submit’, you’ll be asked to pay a $20.00 filing fee. Unfortunately, they don’t list acceptable payment types on their site, but typically states accept most major credit cards.
And that’s it. Just sit back and wait to hear whether or not your DBA has been approved.
Quick note: Keep in mind that you’ll have to renew your trade name on an annual basis.
Filing a trade name in Colorado is fairly simple and straightforward, but you may still benefit from using a DBA filing service.
Handing over the reins to a professional service ensures that your registration form is being filed correctly and allows you to focus on the day-to-day challenges of managing your business.
If you’re interested in getting professional assistance, check out our favorite DBA filing services to learn about the best providers in the business!