finance
What Is Series A Funding?
We break down everything founders need to know about Series A funding - from requirements and examples to how it differs from seed and Series B financing.
Read MoreMark Shalinsky
Mark Shalinsky, PhD, is a seasoned professional with a diverse background spanning academia, scientific publishing, and business development for software-as-a-service (SaaS) companies. Recognizing the vital role of operational fundamentals, such as revenue process design, technology, and data, Mark advocates for collaboration between sales and marketing teams. His unwavering commitment to understanding customer needs, harmonizing sales and marketing, and harnessing technology underscores his immense value in the realm of business growth.
finance
What Is Series B Funding?
We break down what you need to know about Series B funding - from requirements and examples to how it differs from seed, Series A, and Series C financing.
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foundations
What Is a Martech Stack?
A marketing tech stack (martech stack) is all the technology used to develop, manage, maintain, and grow a company’s marketing presence.
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foundations
What Is CRM?
What is CRM (customer relationship management)? We cover what CRM software is, how it can help your startup, and what type is best for you.
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foundations
Six Steps to Successful Cold Calling
The single fastest way to grow your startup is not via email or text — it’s cold calls. In this guide, we share the six steps to successful cold calling.
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foundations
How to Identify Leads for Your Startup
We discuss identifying B2B leads for your startup, including business-to-business-to-customer (B2B2C) and business-to-business-to-business (B2B2B).
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foundations
What Are the Different Types of Lead Providers / Data Brokers?
In this article, we will be talking about pulling business-to-business (B2B) leads for your startup company.
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foundations
What Is the Difference Between CRM and Marketing Automation?
In this guide, we walk through the key differences between CRM and marketing automation, as well as when to implement each one.
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