16 Successful Shark Tank Products

Boxes moving through packaging in a factory.

The hit show Shark Tank receives tens of thousands of submissions every season. The investors, or sharks as they are called, are there not only to assess the company’s merits but also the position of the products in the current markets. From production strategies to target demographic, it’s their money on the line. They’re the ones who fund the startup owners’ vision, but they do nothing for charity. 

The most successful Shark Tank products are ones that tap into universal needs. Whether that’s technology innovation or a more clever product design, the business has to show it has a selling point that will ultimately garner the right kind of attention. As you look through our pick of the top products, consider not only what the product is but who it’s for and why it was chosen.

Innovative Shark Tank Companies

This list is based on the most profitable products that came on the show. Keep in mind that our definition of success for a startup owner doesn’t necessarily mean longevity or even most die-hard fans.

1. FurZapper

  • Location: New York, New York
  • Industry: Pets
  • Founder: Michael Sweigart

FurZapper was pitched by Harry Levin and Michael Sweigart in Season 12 Episode, Episode 20. The device successfully separates dog hair in both the washer and dryer from clothing, which would be a novel idea for anyone who’s ever encountered loose fur. This long-standing problem for pet owners is due to the ability of pet hair to embed itself into the fibers of different materials. 

It’s the tacky surface of the FurZapper that makes it possible to grab the hair, release it, and then dispose of it in either machine. Lori Greiner ultimately invested $600,000 for a 15% stake in the company. In 2020, the company made $4 million in sales.

2. The Sleep Styler

  • Location: San Diego, California
  • Industry: Beauty
  • Founders: Tara Brown 

The Sleep Styler is a product that shapes hair while sleeping, so customers can wake up ready to go. The best part is that it works without the need for heat, which can damage hair from the outside in. The Styler Hair Curlers can be used to save time, and the memory-foam core makes it easy to rest your head at night. 

Tara Brown pitched this idea in Season 8, Episode 19, and was given $75,000 from Lori Greiner for 20% equity. In 2019, the product had sales of more than $100 million.

3. Bombas

  • Location: New York, New York
  • Industry: Fashion 
  • Founders: Randy Goldberg and David Heath

Pitched on the Season 6 opener, Bombas makes extremely comfortable socks and apparel. After hearing that socks were the most requested pair of clothing at homeless shelters, they wanted to make clothing that people would be excited to wear. And they wanted to sell enough clothing that they could donate items to people in need. 

This company is out for social change, which is partially why they drew Shark Daymond John to invest $200,000 for a 17.5% equity stake in addition to financing for equity. Bombas is at more than $225 million in terms of lifetime sales.

4. Pipcorn Snacks

  • Location: New York, New York
  • Industry: Food
  • Founders: Jennifer and Jeff Martin 

Pipcorn Snacks first debuted on Shark Tank in Season 6, Episode 10. The gourmet popcorn snacks were targeted at people who wanted a delicious snack made from healthy, sustainable ingredients. Low on carbs and high on flavor, Shark Robert Herjavec initially made the pair an offer for $200,000 for 25% equity. 

Turns out that the portable and convenient Pipcorn was a popular idea — the company saw $1.1 million in sales not more than three months after the show aired.

5. Simply Fit Board

  • Location: Orange County, California
  • Industry: Exercise 
  • Founders: Linda Clark and Gloria Huffman 

The Simply Fit Board appeared on Season 7, Episode 7 of Shark Tank. The founders positioned it as an easy way to help people maintain their balance and strengthen their core at the same time. Lori Greiner eventually gave the pair $125,000 for a 20% stake in the company. 

Today, the devices can be found in tens of thousands of retail stores. Sales as of 2021 topped $160 million. 

6. Readerest

  • Location: Argyle, Texas
  • Industry: Consumer Goods 
  • Founders: Rick Hopper 

Readerest appeared on Season 3, Episode 6 of Shark Tank, and the product made a splash with viewers. The device offers people with eyewear a convenient place to store their glasses while they’re reading, and it’s a simple enough design to be sold in practically any gift, drug, or optical store in the world. 

Founder Rick Hopper’s primary goal was to raise funds, and he succeeded — giving a 65% stake in the company to Lori Greiner in exchange for $150,000. The product has now sold more than 3 million units all over the world.

7. Tipsy Elves

  • Location: San Diego, California
  • Industry: Holiday Apparel
  • Founders: Nick Morton and Evan Mendelsohn

Season 5, Episode 12 of Shark Tank saw the debut of Tipsy Elves, a brand that goes out of its way to make some seriously memorable clothing around the holidays. While they may have started with Christmas apparel, they’ve branched out since then. 

When the elves were on the show, they were asked plenty of questions, including whether they would ever wholesale. While some judges told the founders to remain focused on ecommerce, they accepted Robert Herjavec’s $100,000 for 10% of the company. In 2022, the company was valued at $125 million.

8. Tower Paddle Boards

  • Location: San Diego, California
  • Industry: Sports
  • Founders: Stephan Aarstal

Tower Paddle Boards was on Season 3, Episode 9, and its inflatable paddle boards left an impression. No longer would people necessarily have to find the space to store a paddle board in their garage, and they didn’t have to compromise their safety in the water to do it. Safe, sturdy, and designed by people who know the water, it’s a great way for anyone to get invested in the sport. 

Mark Cuban took this one at 30% equity for $150,000, and the company is valued today at around $150 million.

9. Drop Stop

  • Location: Los Angeles, California
  • Industry: Car Accessories
  • Founders: Marc Newburger and Jeffrey Simon 

Drop Stop appeared on Season 4, Episode 20 of Shark Tank. This car accessory was made to keep things from falling into the crevices of the car, whether it’s the back of an earring, a fry, or your car key. This incredibly frustrating experience, one that everyone has experienced at some point in their lives, can be ended with little more than a fitted contraption that can fill in the spot between your seats. 

Lori Greiner was a fan of this business, which was why she offered $300,000 for 20% equity. By the end of 2017, the company had brought in $24 million in revenue.

10. Wicked Good Cupcakes

  • Location: Cohasset, Massachusetts
  • Industry: Food and Beverage
  • Founders: Tracey Noonan, Danielle Descroches

Wicked Good Cupcakes appeared on Season 4, Episode 21 of Shark Tank and featured mother-daughter founders and their inventive treats. After getting so many requests to ship their product from their physical location, they figured out that they could layer cake and frosting and put it in a jar to keep it fresh. 

Shark Kevin O’Leary was a big fan, and he made the pair an unusual offer. Instead of asking for a stake in the company, he gave them $75,000 for $1 per cupcake sold. Once his investment was entirely paid off, he negotiated a price of $0.45 for every single cupcake sold after that. The company has sold at least 45 million since then.

11. Sand Cloud

  • Location: San Diego, California
  • Industry: Textiles
  • Founders: ​​Bruno Aschidamini, Brandon Leibel, and Steven Ford

Sand Cloud was founded in 2014 and bills itself as a lifetime brand with a social mission to save marine life. Shown on Season 8, Episode 18, the three friends from San Diego described a beach towel that was not only comfortable but made with sustainability in mind. From the fabric to the packaging, the friends wanted to keep people from causing inadvertent harm while trying to stay comfortable at the beach. The trio also contributes 10% of their profits to organizations that protect the sea. 

Robert Herjavec negotiated $200k for 8% of the company and by 2018, the company was raking in $7 million in revenue.

12. Simple Sugars

  • Location: Pittsburgh, Pennsylvania
  • Industry: Beauty
  • Founders: Lani Lazzari 

Simple Sugars stood out in Season 4, Episode 20, for its ambitious (and young) inventor. Her story was memorable, as she first developed the product before she even hit her teenage years. Simple Sugars was a body scrub made for people with sensitive skin, and there turned out to be a niche in the market. 

Mark Cuban took her up on the deal, investing $100,000 for a third of her equity. Since then, the company has done more than $40 million in lifetime sales.

13. The Bouqs

  • Location: Marina del Rey, California
  • Industry: Flowers
  • Founders: John Tabis 

Short for bouquets, the company concept was based on how difficult it can be to purchase flowers online. Founder Tabis is also a farmer, and he wanted to make it cheaper and easier for people to buy sustainable flowers from fellow farmers who cared about quality. 

Appearing on Season 5, Episode 27, this was a bit of a one-off because his asking price was quite high. He wanted $258,000 in exchange for just 3% of the equity. While no one took him up on it, The Bouqs brought in $5.4 million in 2022. 

14. The Original Comfy

  • Location: Cave Creek, Arizona
  • Industry: Consumer Goods 
  • Founders: Michael and Brian Speciale 

Wearable blankets are not a new concept, but they can be manipulated to be more or less popular than other brands. In Season 9, Episode 13, of Shark Tank, the Speciale brothers were excited to reveal a blanket that was easy to cozy up on the couch with and take from room to room without having to hold the blanket around you as you moved. Barbara Corcoran was interested in the deal, and she ended up striking an agreement for 30% for $50,000. 

15. SafeGrabs

  • Location: Marina del Rey, California
  • Industry: Kitchen Accessories 
  • Founders: Cyndi Lee 

In Season 8, Episode 5, SafeGrabs founder Lee shared the common problem of having to retrieve food from the microwave. The burns that people experience, particularly with things like soup, can be extreme. SafeGrabs is a microwave mat that goes on the turntable and then can be safely taken out and used as a placemat after that. 

It’s a simple idea, but one that plenty of Sharks said no to. However, Lori Greiner saw the potential there and offered $75,000 for 25% equity. Lee took the deal and then sold out of her product on QVC not long after that.

16. Squatty Potty

  • Location: St. George, UT
  • Industry: Bathroom 
  • Founders: Bobby, Bill, and Judy Edwards 

Squatty Potty manufactures a toilet stool that can help reduce the odds of hemorrhoids and colon issues. First appearing on Season 6, Episode 9, Squatty Potty was a memorable product with a memorable name. Simple and innovative, the founders gave up 10% equity for $350k from Lori Greiner. The company has since generated more than $175 million in sales.