14 Top Marketing Startups of 2024

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It’s no secret that conducting, tracking, and optimizing marketing campaigns is critical for a business’s success. Fortunately, there are business-to-business (B2B) startups that are developing martech solutions that level up the marketing experience for businesses and help them achieve results. 

Whether you’re looking for the next big marketing SaaS product or want to invest in a startup making waves in the industry, these are the top marketing startups to watch in 2024.

Best Marketing Startups to Watch

Every year, new startups pull to the forefront of their industry through exciting innovation, tech, and industry-disrupting business models. We’ve rounded up the most exciting, fast-growing marketing startups of 2024 that startup lovers, investors, and aspiring entrepreneurs should follow.

Disclaimer: With so many exciting startups launching and growing worldwide, we aren’t able to cover them all. Furthermore, the startups that are listed below are not officially ranked and are listed in no particular order.

1. LTK

  • Location: Dallas, Texas
  • Founders: Amber Venz Box, Baxter Box
  • Founded In: 2011
  • Funding: Venture, $315 Million
  • Investors Include: SoftBank Vision Fund, Bernay Box, Maverick Ventures 

LTK is an influencer marketing platform that connects creator’s audiences with products and brands. A unicorn startup, LTK has amassed impressive success since its launch in 2011. In addition to the company’s signature creator-to-influencer sales pipeline, the platform also provides valuable marketing, performance measurement, and discovery features. 

2. Arrow

  • Location: San Francisco, California
  • Founders: Rolan Reichel
  • Founded In: 2018
  • Funding: Seed, $50,000
  • Investors Include: ARCADIAN Fund, Cosmos Global Holdings, EXPERT DOJO

Social media marketing is an important part of a startup’s marketing strategy, but developing engaging content for so many platforms can be a challenge. Arrow takes the headache out of social media marketing by automating the process end-to-end. On the platform, businesses can leverage Arrow’s AI-powered tools to automatically create, schedule, and publish targeted content quickly and easily.

3. Demandbase

  • Location: San Francisco, California 
  • Founders: Chris Golec 
  • Founded In: 2007
  • Funding: Debt Financing, $318 Million
  • Investors Include: Vista Credit Partners, Altos Ventures, Sigma Partners

Demandbase is an account-based marketing platform that helps businesses leverage AI to hit their revenue goals. Rather than casting a wide net with a startup marketing strategy, businesses can use the Demandbase platform to target accounts, groups, and users that are more likely to convert, saving them time and resources on campaigns. 

4. Grin

  • Location: Sacramento, California 
  • Founders: Brandon Brown, Brian Mechem
  • Founded In: 2014
  • Funding: Series B, $145.3 Million
  • Investors Include: The Chainsmokers, Lone Pine Capital, Bond 

Influencer marketing has become a hugely impactful strategy for businesses of all sizes. Maintaining and managing these relationships is integral to their success. Grin is a creator management platform that helps businesses maintain influencer, affiliate, and athlete marketing, as well as branded content and public relations. The platform helps not only to establish contact with creators – it works to nurture relationships, get products into the right hands, and track the progress of ongoing campaigns. 

5. Yotpo

  • Location: New York, New York
  • Founders: Omri Cohen, Tomer Tagrin
  • Founded In: 2011
  • Funding: Corporate Round, $436 Million 
  • Investors Include: Bessemer Venture Partners, Tiger Global Management, Global Coin Ventures 

Yotpo is an ecommerce retention marketing platform helping businesses maximize the value of their customer base. Used by Brooklinen, Steve Madden, and more large brands, Yotpo works to build customer loyalty through SMS marketing, authentic reviews, rewards programs, subscriptions, and email marketing campaigns. 

6. Tropic

  • Location: New York, New York
  • Founders: David Campbell, Justin Etkin
  • Founded In: 2019
  • Funding: Series B, $67.1 Million
  • Investors Include: Canaan Partners, Insight Partners, Founder Collective

Tropic is a procurement platform generating a high level of visibility across finances, partners, and suppliers for businesses. Built to boost productivity, the platform works to save businesses money on labor by organizing and optimizing processes related to supplier and partner relations. 

7. NextRoll

  • Location: San Francisco, California 
  • Founders: Aaron Bell, Jared Kopf, Peter Krivkovich, Valentino Volonghi
  • Founded In: 2006
  • Funding: Debt Financing, $158.6 Million
  • Investors Include: Founders Fund, Foundation Capital, Northgate Capital

NextRoll is a data-driven martech platform that leverages machine learning to give users high-level insights and tools to better target buyers. The platform includes two units: RollWorks and AdRoll, each built for different types of businesses, either D2C or B2B brands. 

8. Durable

  • Location: Vancouver, Canada
  • Founders: James Clift 
  • Founded In: 2021
  • Funding: Series A, $26.5 Million 
  • Investors Include: Torch Capital, Dash Fund, Night Capital 

A startup’s website is often the most important touch point for customers being introduced to a brand. Durable is an AI-powered website builder that makes it possible for businesses to create a website in less than a minute. The platform includes built-in SEO features as well as optional CRM, invoicing, and AI blog-building products. 

9. Owner

  • Location: Silicon Valley (Palo Alto, California) 
  • Founders: Adam Guild, Dean Bloembergen
  • Founded In: 2018
  • Funding: Series A, $29.2 Million 
  • Investors Include: Altman Capital, Browder Capital, GTMfund

Built to help restaurants grow their online presence, Owner works to rebuild restaurant’s websites to increase Google traffic, implement automated marketing campaigns, and increase ticket size through automated upsells. Rather than relying on third-party delivery apps, Owner makes it easy for businesses to receive and complete online orders directly. 

10. Funnel

  • Location: Stockholm, Sweden 
  • Founders: Fredrik Skantze, Per Made
  • Founded In: 2014
  • Funding: Series C, $133.8 Million
  • Investors Include: Eight Roads Ventures, Balderton Capital, F-Prime Capital 

Funnel bills itself as “mission control for your marketing data.” The marketing automation platform helps businesses and their teams to effectively organize, store, and leverage marketing data to deliver better results from their marketing campaigns. Used by Samsung, Sony, and Trivago, Funnel is a popular tool for marketing automation to improve and measure performance. 

11. Knowde

  • Location: San Jose, California 
  • Founders: Ali Amin-Javaheri, Janakiraman Swamy, Jeffery Reid, Wojciech Krupa
  • Founded In: 2017
  • Funding: Series B, $90.8 Million
  • Investors Include: Sequoia Capital, Alumni Ventures, Refactor Capital 

Knowde is an online marketing platform built for the chemical, ingredient, and polymer industries. With over 8,000 suppliers and 200,000 products on the platform, Knowde makes it easy to discover, shop, and request quotes for products spanning a variety of industries. 

12. Offr

  • Location: Dublin, Ireland
  • Founders: Niall Dawson, Philip Farrell, Robert Hoban
  • Founded In: 2018
  • Funding: Venture, $6 Million
  • Investors Include: Barclays Corporate Banking, European Investment Fund, Second Century Ventures

Offr is a real estate marketing startup that makes buying, selling, or renting properties as easy as a few clicks. Offr can be used for both residential and commercial real estate and works by simply embedding one of their Offr Buttons on your website, which reduces the sales process by up to 50%. 

13. Airmeet

  • Location: Lewes, Delaware
  • Founders: Lalit Mangal, Manoj Singh, Vinay Kumar Jasti
  • Founded In: 2019
  • Funding: Series B, $50.1 Million 
  • Investors Include: Global Brain Corporation, Accel India, Peak XV Partners 

Digital events can still foster a deep sense of engagement. Airmeet allows users to create branded webinars and digital events that promote a higher level of engagement, helping businesses grow. Through the platform, businesses are able to craft unique digital experiences and grow their brand reach through actionable insights, audience engagement features, and lead generation. 

14. Doceree

  • Location: Parsippany, New Jersey
  • Founders: Daleep Manhas, Harshit Jain
  • Founded In: 2019
  • Funding: Series B, $47 Million 
  • Investors Include: Eight Roads Ventures, F-Prime Capital, Craegis 

Providing marketing services to the global healthcare sector, Doceree helps pharmaceutical and healthcare brands connect with healthcare professionals easily. The platform incorporates targeted advertising features, powerful analytics, and engagement tools for companies to connect with providers while prioritizing compliance and efficiency.