How a Year-Old Startup Secured $124M in Funding: Christine de Wendel of Sunday


Summary of Episode

#11: Christine de Wendel joins Annaka and Ethan to share her story of founding sunday, an app startup looking to disrupt the restaurant industry by giving customers the ability to pay their bills with the touch of their phone.

Christine de Wendel is the founder and CEO of sunday, which uses QR-code technology to improve the payment process at restaurants while helping generate more revenue and tips. Within sunday’s first year as a company, they’ve raised $124 Million and currently operate across five different countries. Christine previously had experience scaling various startups and has leveraged that experience to help lead the sunday team to astronomical growth. 

Full Episode Transcript

Podcast Episode Notes

How restaurant norm changes during COVID-19 led to sunday’s conception [1:54]

Obtaining $124 million across two rounds of funding [6:08]

Acquiring competitors to combine forces and grow quickly [10:10]

Why Atlanta? Christine de Wendel’s decision to return home and join Atlanta’s thriving tech scene [11:55]

Running a global startup — the benefits and the difficulties that come from working across borders and using four different languages [14:18]

Adapting sunday to fit each market’s tipping culture [17:38]

Overinvesting in your brand and creating a memorable image [19:53]

Industry disruption and building a tangible impact [22:00]

Overcoming initial hurdles to assemble a network of early adopters [28:20]

How Christine’s background scaling previous startups helped her develop the guts and boldness needed to grow a company [35:02]

Finding talent without a pre-existing network and focusing on hiring people who can spot challenges early on [38:07]

Chrstine’s advice for entrepreneurs — You must be passionate, and you need to build a great team in order to succeed [41:47]

Tell Us Your Startup Story

Are you a startup founder and want to share your entrepreneurial journey with our readers? Click below to contact us today!

Request an Interview

More on sunday

sunday app.

Meet the $124 Million Food Tech Startup That Is Changing the Service Industry

At its core, Sunday is a fully integrated product built for cafes, bars, pubs, restaurants, and hotels, allowing customers to pay for their food with a QR code.

Read More

Founder of sunday.

Founder of Food Tech Startup sunday Shares Their Top Insights

Christine de Wendel, founder of food tech startup sunday, shared valuable insights during our interview that will inspire and motivate aspiring entrepreneurs.

Read More

sunday QR codes.

Here’s How You Can Support Food Tech Startup sunday

We asked Christine de Wendel, founder of sunday, to share the most impactful ways to support their startup, and this is what they had to say.

Read More

Sunday logo.

Sunday Company Profile

Launched as a solution for hospitality businesses during the COVID-19 pandemic, sunday is an app that allows patrons to pay their restaurant bills through a QR code.

Read More