Top 30 Startup Deals and Discounts in 2024

During the early stages of running a startup and beyond, every dollar counts. Whether you’re looking to improve your customer experience, generate leads, or enhance your mobile app, you can avoid paying full price for the software you need to grow your business with these startup discounts. 

HubSpot is a CRM software provider that combines the tools businesses need to power their marketing, sales, customer service, and content teams. With HubSpot for Startups, eligible startups gain access to the platform’s Professional- or Enterprise-grade tools at a discounted price. 

Additional perks of the HubSpot for Startups program include 24/7 customer support, access to educational resources such as webinars, templates, and toolkits on everything from email marketing to sales, and over 1,500 app integrations.

Discounts vary based on select criteria. These are the eligibility requirements for HubSpot for Startups discounts: 

• Startups eligible for 75% off the first year, 50% off in year two, and 25% off in year three must have: 
• Raised up to $2 million in funding 
• Associated themselves with an approved venture capitalist, incubator, or accelerator
  
  
• Startups eligible for 50% off the first year and 25% off in year two must have: 
• Raised over $2 million in funding 
• Not yet raised a Series B round or higher 
• An association with an approved partner organization
  
  
• Startups eligible for 30% off the first year and 15% off in year two must have: 
• An association with an approved partner organization

The Microsoft for Startups Founders Hub provides qualifying startups with extensive development tools and resources, including up to $150,000 in credits for Azure — Microsoft’s cloud computing platform. Plus, startups receive free access to additional tools like GitHub Enterprise and Visual Studio (VS) Code as well as offers from Microsoft partners like Bubble and LinkedIn Premium. 

One of the key benefits of the Microsoft for Startups Founders Hub is access to leading artificial intelligence (AI) models through Azure like OpenAI’s GPT-3.5 Turbo and GPT-4, including $2,500 in OpenAI credits. For startups looking for hands-on support, they can utilize one-on-one expert advice from AI experts to help refine their product and troubleshoot issues as they arise. 

Microsoft for Startups Founders Hub discounts are awarded to startups based on the level for which they qualify. Here are the requirements as well the discounted service amounts for each level: 

• Ideate Level
  • Startups must be at the idea and prototyping stage to be eligible
  • $1,000 in Azure credits now and up to $150,000 in credits with increased usage
• Develop Level 
  • Startups must have validated their startup idea’s value and be in the process of developing a minimum viable product (MVP)
  • $5,000 in Azure credits now and up to $150,000 in credits with increased usage
    
    
• Grow Level 
  • Startups must have a launched product and be focused on shipping features and securing customers 
  • $25,000 in Azure credits now and up to $150,000 in credits with increased usage
    
    
• Scale Level
  • Startups must have a product-market fit and be ready to focus on scaling up their business
  • $150,000 in Azure credits immediately

The goal of the AWS Activate program is to help startups cut costs as they build to increase their speed to market. Eligible startups receive access to the AWS community with millions of active monthly customers, services and features within the AWS cloud, and AWS Activate credits. 

AWS Activate credits are redeemable for third-party models on Amazon Bedrock, such as AI models from Anthropic, Meta, and Mistral AI.  Plus, eligible AWS Activate members receive exclusive offers from AWS partners worth up to $800,000 as well as educational content and access to curated accelerator programs.

AWS Activate offers two packages with different sets of eligibility requirements: 

• Activate Founders ($1,000 in AWS Activate credits)
• Must be new to AWS Activate credits 
• Must be self-funded or pre-Series B 
• Must have a fully functioning company website 
• Must have been founded in the last 10 years
  
  
• Activate Portfolio (up to $100,000 in AWS Activate Credits) 
• Must be associated with an AWS Activate Provider 
• Must have not previously redeemed $100,000 in AWS Activate credits 
• Must be self-funded or pre-Series B
• Must have a fully functioning company website 
• Must have been founded in the last 10 years

Zendesk offers powerful customer support software that helps businesses manage customer service, engagement, and sales. On the platform, users are able to quickly resolve customer issues through messaging, live chat, social media, email, and phone. 

The Zendesk for Startups Program provides qualifying businesses with six months of free unlimited access to Zendesk products, a community of founders and customer experience leaders, and expert guidance for best practices. 

To qualify for free Zendesk services, you must meet the following criteria: 

• Be a new Zendesk customer 
• Have fewer than 50 employees 

Have raised outside funding from one of the following sources: angel investors or pre-seed, seed, or Series A rounds

Used by major companies, such as Headspace, Figma, and Substack, Notion is an AI-powered productivity software platform. While there is a free version of Notion available, the company’s startup program gives qualifying businesses access to a variety of additional perks like unlimited AI, exclusive discounts, access to a Startup Champions community, and educational video content from Notion Academy. 

Notion offers two discount packages for qualified startups: 

• Three months of Notion free with unlimited AI 
• Must be a non-paying Notion customer
• Must have fewer than 50 employees 
• Must have raised less than $10 million in funding
  
  
• Six months of Notion free with unlimited AI 
• Must be a non-paying Notion customer 
• Must have fewer than 50 employees
• Must be affiliated with a Notion startup partner 
• Must have raised less than $10 million in funding

The Google for Startups Cloud Program is built for tech startups with additional perks for AI and Web3 startups. Qualifying AI startups receive up to $350,000 in Google Cloud credits while other startups receive up to $200,000 in credits. Startups can use these credits for computing, data storage, data analytics, machine learning, and more.  

In addition to Google Cloud credits, eligible startups receive community and event access, 12 free months of Google Workspace Business Plus, $200 to $600 in Google Maps credits, and $200 to $500 in Google Cloud Skills Boost credits. 

There are two tiers available for the program, and here are the eligibility criteria and benefits of each tier: 

• Start Tier (up to $2,000 in Google Cloud credits valid for one year) 
• Must be a tech startup not yet funded by an institutional investor
• Must have been founded within the last five years 
• Must not have received Google Cloud credits outside a free trial
  
  
• Scale Tier (up to $350,000 for AI startups and $200,000 for Web3 startups over two years) 
• Must have received equity funding from pre-seed to Series A by an institutional investor or common Web3 funding sources 
• Must have been founded within the last 10 years 
• Must not have received more than $5,000 in Google Cloud credits before

IBM for Startups is a program for startups of all sizes and industries, built to help businesses scale globally through a myriad of resources and technical partnership with IBM. Qualifying startups gain free IBM Cloud credits, access to mentor and expert advisors, and opportunities to pitch in front of global enterprises and investors. The program costs nothing and requires no equity to participate. 

Monday.com, also called Monday, provides project management software for startups and small businesses. The platform is a robust, powerful tool for project management with extensive templates, features, and integrations as well as a high level of customizability. The company offers a 20% discount on all yearly subscriptions (except their Enterprise plan) for the first year of service to qualifying startups. 

Eligibility requirements for Monday’s startup discount are as follows: 

• Must be an early to mid-stage startup 
• Must have 30 employees or fewer

Email signatures are a valuable brand awareness tool for startups leveraging email marketing or newsletters to connect with and grow their target audience. Newoldstamp is an email signature service associated with venture capital (VC) firm 500 Startups that generates effective email signatures with optimized calls-to-action, tailored to each business and professional. 

The program provides startups with five free lifetime signatures, access to all templates and customizations, unlimited banner campaigns, and signature analytics. For additional signatures, the company offers qualifying startups 25% off their first purchase. 

Qualifications include: 

• Less than two years in business 
• Fewer than 10 employees
• Less than $1 million in funding 

Intercom is a robust, AI-powered customer service solution that combines proactive support resources, AI chatbots, and help desk capabilities. Through their AI chatbot, businesses can solve roughly 50% of customer interactions — drastically cutting their customer support team workload. With their Early Stage Program, qualifying startups are eligible to receive 90% off their first year of Intercom services, 50% off their second year, and 25% off their third year.

To be eligible for the Intercom Early Stage Program, you must meet the following criteria: 

• Must not have more than $1 million in funding 
• Less than two years in business 
• Fewer than five employees 
• Must not currently be an Intercom customer

Mixpanel is a product analytics software solution built to help startups find  product-market fit and make data-driven decisions about their product, measure growth, and track retention. 

With the Mixpanel Startup Program, qualifying businesses receive one free year of the MIxpanel Growth plan as well as full access to the platform’s technical support and private Slack community of experts. 

Startups must meet the following criteria in order to qualify for the program: 

• Less than five years in business 
• No more than $8 million in funding 
• Not a current Mixpanel customer 
• Haven’t previously redeemed other Mixpanel offers

DigitalOcean is a cloud infrastructure solution that helps businesses build and grow their products. DigitalOcean’s Hatch Program is built to support developers as they create, launch, and scale their startups using the platform’s suite of developer products. 

In addition to up to a year of credits to use on the DigitalOcean platform, startups receive prioritized support, expert-led training, and access to a community of founders, investors, and influencers. It is important to note that credit amounts vary by the startup’s partner organization.

DigitalOcean prioritizes streaming, fintech, DevTools, business-to-business (B2B), gaming, and edtech startups. In addition, startups must meet the following criteria to qualify for the program:  

• Must be associated with an approved accelerator, incubator, or VC firm (proof required via email or partner letter) 
• Must not have received previous DigitalOcean promotional credits 
• Must have raised a Series A round or less 
• Must have a company website and associated email address
• Must not be an existing DigitalOcean customer 

Freshworks is a major player in business software solutions from CRMs and helpdesks to marketing and sales tools. The Freshworks for Startups program provides businesses with access to the entire line of Freshworks products, including white-glove onboarding and access to the company’s startup mentorship community. In addition to between 75% and 90% off the first year of service with Freshworks, qualifying startups also will receive 50% off their second year of services. 

• Startups eligible for 90% off the first year must have:
• Equal to or less than $4 million in funding 
• An association with an approved partner 
• Not raised beyond a Series B round of funding
  
  
• Startup eligible for 75% off the first year must have:
• More than $4 million in funding (but less than $10 million) 
• An association with an approved partner 
• Not raised beyond a Series B round of funding

GitHub is a widely used developer platform, helping businesses build products, manage projects, and benefit from access to extensive automations and other DevOps features. GitHub for Startups provides qualifying startups with one year of their GitHub Enterprise plan for free for up to 20 seats. Plus, these startups also receive tailored product guidance for onboarding and technical best practices. 

To qualify, businesses must meet the following criteria: 

• Must be an early stage startup 
• Must have outside funding (up to Series A) 
• Can’t have previously received GitHub Enterprise credits 
• Must be a new or returning, but not current, GitHub Enterprise customer

Twilio Segment makes collecting and analyzing real-time customer data across more than 450 apps simple. With the Twilio Segment Startup Program, businesses gain access to their powerful analytics solution to help find a product-market fit and deliver more valuable customer experiences. In addition to full access to the Segment Team Plan for up to two years, startups receive $1 million in free software from companies like AWS, Intercom, and Amplitude. 

There are only two eligibility requirements for the program: 

• Less than two years in business 
• No more than $5 million in funding 

The Dropbox for Startups program grants eligible applicants 40%-90% discounts on Dropbox, DocSend, and Dropbox Sign products to help grow and scale their business. Each tool holds a variety of use cases valuable to startups, such as developing and sharing pitch decks and signing term sheets. 

To apply, startups must be associated with an affiliated partner like an approved VC firm, accelerator, or incubator that’ll provide the necessary information for their application.

Amplitude is a data and analytics platform built to help startups find product-market fit and scale their businesses. The company’s scholarship program, Amplitude for Startups, offers several programs for qualifying startups at varying stages from pre-seed to Series C with different levels of discounts available. 

Amplitude offers three discounted packages for startups with varying eligibility requirements: 

• Startup Scholarship (One year of free access to the Amplitude Growth Plan) 
• Must have raised less than $10 million in funding 
• Must have fewer than 20 employees
  
  
• Tech for Black Founders (Unlimited access to the Amplitude Growth Plan) 
• Must have less than $30 million in funding 
• Must have fewer than 150 employees
• Must be led by one or more Black founders
• Must be headquartered in the United States
  
  
• Discounts for Portfolio Partners (25% off of the Amplitude Growth Plan for one year) 
• Must be a private company up to a Series C round of funding 
• Must not currently be a paying customer
• Must be a portfolio company of an Amplitude venture partner

Built for startups as well as small and medium-sized businesses (SMBs), Close provides a CRM built to help startup sales teams double their productivity. With free data migration and seamless onboarding, startups can easily integrate Close into their sales flow to grow their customer base and generate more leads. The company offers 30%-60% off the first year of their all-in-one CRM for qualifying startups. 

To qualify, startups must meet the following criteria: 

• Must be a member of a participating accelerator, VC firm, or partner network 
• Must have less than $2 million in funding 
• Must have less than $1 million in annual revenue 
• Must not be an existing customer 

Algolia is a search and discovery platform that helps businesses adapt to meet customer needs and build better customer experiences. This AI-powered platform is a powerful tool that enables businesses to research customer behavior and differentiate themselves in the marketplace. 

The Algolia Startup Program includes $10,000 in Algolia Credits to use on the platform for up to a year as well as additional credits for Software as a Service (SaaS) products (e.g., Notion), educational resources, and access to world-class customer support. 

To qualify, startups must meet the following criteria: 

• Time in business must be less than three years 
• Must have less than $5 million in funding 
• Must not be an existing customer

Reclaim is an AI-powered calendar app that helps users optimize their time and increase productivity. On the platform, users can create tasks, sync with other calendars, schedule breaks, and share their availability with ease. Reclaim’s startup program provides businesses with a 20% discount on the platform for three years with a minimum of five users required. 

To qualify for Reclaim’s discount, startups must meet the following criteria: 

• Must have fewer than 100 employees 
• Must have less than $10 million in funding 
• Must have less than five years in business

ActiveTrail is a marketing automation platform with tools for a variety of business communication needs, such as email, sign-up forms, landing pages, surveys, and more. The platform’s Startup Booster Program grants qualifying startups six months of free services with up to 5,000 contacts and the ability to send up to 50,000 emails.

To qualify, startups must meet the following criteria: 

• Must be a new user 
• Must have a tech or internet company with less than one year in business 
• Must have fewer than 15 staff members 
• Must have equal to or less than $1 million in funding

Customer support software can be a valuable tool in securing and retaining customers. Help Scout is a simple, but effective customer support software that helps users keep all customer interactions organized. It also allows businesses to provide live chat support and build a library of customer answers for a seamless user experience. The Help Scout for Startups program provides startups with six months of free services for up to 10 users and world-class customer support. 

To qualify, startups:

• Must not be an existing customer 
• Must be an incorporated tech startup 
• Must have less than two years in business 
• Must have less than $1 million in annual recurring revenue (ARR)

Aiven is an open-source data platform that helps businesses easily manage their data across all major cloud providers in one place. With the Aiven startup program, Cluster, startups receive between $12,000 and $100,000 in credits to spend on Aiven services over one year. Plus, qualifying startups gain access to Aiven’s expert support, virtual events, and the Aiven community. 

Startups must meet the following criteria to qualify: 

• No more than seven years in business 
• Must have an affiliation with a Cluster partner 
• Must have a company email address 

Used by Salesforce, NASA, and Sony, GanttPRO is a digital Gantt chart maker built to streamline project management for a variety of use cases from construction to marketing. Their startup program provides qualifying businesses with up to $3,000 in credits to use on the platform. 

Eligibility requirements include: 

• No more than three years in business 
• Must have a public company website and email domain 
• Must have 30 or fewer employees 
• Must not have undergone a change of control, initial public offering (IPO), or funding round 
• Must not be an existing paid customer or have redeemed a discount previously

Drift is a buyer engagement platform that leverages AI to create personalized customer experiences to build long-lasting customer relationships and convert website visitors with ease. The Drift for Startups program provides startups with up to 75% off Drift services, including custom chatbots, live chat, sales meeting scheduling, reporting, and personalized video features for up to 10 members.

To qualify, startups must: 

• Have five years or less in business 
• Have 50 employees or fewer 
• Have equal to or less than $15 million in funding 
• Be a new customer 

PostHog is an all-in-one developer platform with features for testing, analytics, and more. Used by teams at Y Combinator, Airbus, and AssemblyAI, to name a few, PostHog combines eight products into one platform for a robust and powerful product development tool. The PostHog for Startups program provides qualifying businesses with the following: 

• $50,000 in PostHog credits 
• Founder merch 
• $25,000 in DigitalOcean Hatch credits 
• A potential feature in the company’s newsletter 
• Referral perks

To qualify, startups must meet the following criteria: 

• Must be less than two years old 
• Must have less than $5 million in funding

Userback is a user insights platform that helps businesses increase conversions and retention through user feedback they collect and manage on the platform.  With Userback, businesses can trigger surveys, link actions to insights to better understand customer needs, and organize feedback to better leverage insights. With the Userback for Startups program, qualifying businesses receive 50% off annual plans for their first year of service on the platform.

To qualify, startups must meet the following criteria: 

• Be a primarily SaaS business
• Be founded within the last two years 
• Have fewer than 10 employees 
• Have less than $1 million in funding

MongoDB is a document database platform built for developers. The MongoDB for Startups program provides businesses with free credits for MongoDB products, expert technical advice, and access to the company’s community to help with go-to-market opportunities. Startups can submit applications for the program through a partner VC firm, accelerator, or incubator or through the MongoDB website.

To qualify, startups must meet the following eligibility criteria: 

• Must be Series A or earlier 
• Must be building a product or service 
• Must have not previously participated in the program 
• Must have a live, functioning website 
• Must have a valid company LinkedIn profile

Used by DoorDash, Verizon, and Lyft, Instabug helps businesses manage their mobile app performance through new feature testing, app improvements, and user feedback collection. With the Instabug for Startups program, qualifying businesses receive a discount on paid plans.

Eligibility requirements include: 

• Must be a new user of Instabug
• Must have a small team 
• Must be recently founded

Customer.io leverages first-party data to help businesses create enhanced customer journeys and increase engagement through email, SMS, and more. Customer.io’s startup program consists of two plans, both heavily discounted for one year: 

• Startup Basic (Free for one year) 
• Up to 12,000 users 
• Customer community support
• Emails, SMS, push notifications, and webhooks 
• $1,800 value
  
  
• Startup +Plus ($100 per month for one year) 
• Up to 100,000 users 
• Limited technical support 
• One-hour onboarding call 
• Emails, SMS, push notifications, and webhooks 
• $12,000 value 

Startups that meet the following criteria can apply to either program: 

• Must have less than $2 million in funding 
• Contact lists can’t be purchased 
• Must not be a current or former customer of Customer.io