8 Best AI Copywriting Tools for Startups in 2024

Being an entrepreneur is no small task – it’s time-consuming, and more often than not, you end up putting your blood, sweat, and tears into your startup in order to get it up and running. Depending on your budget, you may not have the ability to hire an outside agency or an in-house copywriter to polish up your messaging. 

Using AI software to help with your startup’s copywriting needs is not only a great timesaver, but also a great way to get those creative juices flowing, making it easy for entrepreneurs to pick up a new skill so they can put their best foot forward. 

The following list details some of the best AI copywriting software out there (both paid and free) so you can make the most informed choice for your business:

ChatGPT is probably one of the more well-known AI writing tools around. It has both a free version and a paid subscription at only $20 per month. With its many uses and the variety of content it's able to produce, it’s clear to see why it’s such a popular choice. It’s more of an AI chatbot versus a copywriting-only tool, meaning that ChatGPT can help answer more than just your content questions. 

Simply ask the chatbot a question (whether it be about writing, coding, or a school assignment), and ChatGPT will try to answer your questions in an easily understandable way. If you’re having trouble knowing where to take your business brand-wise, this may be one tool that can help you get started. 

Pros

• Offers direct, effective answers to questions
• Possesses a wide breadth of knowledge in order to solve unique problems
• Efficient and quick to use
• Free to all users

Cons

• There are limitations to the kinds of solutions it can offer (and answers can sound robotic instead of conversational) 
• Users may become dependent on using this tool for problem-solving

Jasper is an AI writing startup that helps brands stay consistent across all of their messaging, whether it’s social media or a simple style guide. Jasper differs from other AI writing software like ChatGPT by offering four unique voices for your business to choose from: formal, bold, cheeky, and, yes, even pirate. By integrating Jasper into your startup, you’ll be able to achieve maximum efficiency and brand consistency. 

Jasper is a paid tool with three subscriptions to choose from. The lowest price is for individual creators, starting out at just $30 a month and then moving up to $99 a month for teams. There’s also a customizable plan for teams looking for a more tailored plan. 

Pros

• Easily flexible + simple interface
• Extremely intuitive and accurate content creation
• Boss Mode tool helps create content out of little to no details 
• Plenty of content templates/prompts to choose from

Cons

• No free option available 
• Plagiarism detection tool costs extra

Copy.ai is a copywriting-specific AI tool. You can access this tool via an internet browser or use the integration tool, so you have copywriting capabilities at the tips of your fingers 24/7. The best part is that Copy.ai can be tailored to your exact copywriting needs – whether it's website copy or an email marketing blast. This is one tool that can do it all. 

There is a free option available that offers the most basic solutions. Businesses who need to get a little more bang for their buck can upgrade to $49 a month to access unlimited words in Copy.ai. You can find more information about their pricing tiers here. 

Pros

• Users can style content to specific tones and templates
• Easily flexible + simple interface
• Text editor available so users can collaborate in real time
• Plenty of tutorials available to help users better understand the product

Cons

• Free tool doesn’t offer a ton of offerings for users
• Building long-form copy isn’t its strong suit

Writesonic offers several writing template tools to its users, including a landing page generator, an AI article writer, and even a text summarizer. With so many options to choose from, users will be sure to find something for their copywriting needs with this particular software. 

This tool is free to use to get started and has plenty of offerings available to users looking to get their feet wet. Writesonic also offers a freelance pricing tier for only $16 a month for individual content creators or entrepreneurs who want to access more of what this tool has to offer. You can find out more about their pricing here. 

Pros

• Pricing system fits any startup’s budget
• Content is already SEO-optimized 
• 50+ writing tools available for free
• Plenty of content templates to choose from

Cons

• Free trial doesn’t allow users to sample too many of the software’s tools
• Copy may not be completely accurate/has to be slightly rewritten

Rytr takes the AI writing assistant to a whole new level. With a bevy of content prompts to choose from, Rytr can help any startup with their copywriting needs at the drop of a hat. In addition to landing pages and email marketing copy, Rytr users can also get help writing small-form ads for social media. 

Rytr is also great on the wallet. It’s free to use to get started (and offers plenty of features in this first pricing tier, including a plagiarism checker), but if users want to upgrade to access more features, it’s only $9 a month. There’s even an unlimited option for only $29 a month. 

Pros

• Content outline feature helps you get started writing
• Magic Command lets users send custom requests to the AI writer while writing
• Plagiarism checker available to all users
• Pricing system fits any startup’s budget

Cons

• Software is better suited to short-form content 
• Keyword research is lacking 

QuillBot is more of a paraphrasing tool than a copywriting-specific tool; however, this software can still help with plenty of your business’s content needs if you’re looking to take longer form content and boil it down to its key points, especially for more academically inclined startups. With a grammar and plagiarism checking tool, as well as a general content summarizer, QuillBot is a great tool to help you get to the essence of your content. 

There’s a free option available, though users are able to access more features with the software’s premium pricing option. Users have the option to pay monthly, semi-annually, or annually. You can learn more about their pricing options here. 

Pros

• Perfect time saver for rewriting large chunks of text
• Browser extensions for grammar-checking tools available 
• Quick and easy-to-use paraphrasing tool 
• Automatic creation of academic citations (APA, MLA, etc.) 

Cons

• Free trial doesn’t allow users to sample too many of the software’s tools
• Co-Writer tool isn’t optimized for longer-form content like blogs, articles, etc. 

Retail entrepreneurs rejoice – Hypotenuse is an amazing tool for digital marketers and entrepreneurs alike. Their AI software differs from the others on this list by not only using public input to enhance the content the AI writer churns out but also allowing the AI to analyze your content and provide feedback based on its own findings. 

Other notable features include an Instagram caption generator, a Shopify integration, and a product description generator. While there are no free options available with this particular software, their individual plan starts out at only $15 a month and goes up from there. You can learn more about their pricing options here. 

Pros

• Efficient and quick to use
• Outline generation/regeneration adapts as you write 
• Shopify integration helps generate product descriptions in seconds 
• Plenty of content prompts to choose from (both long and short-form content)

Cons

• Content will need to be proofread for typos/errors
• No free option available 

If your startup relies on social media ads to reach consumers, Copysmith may be the perfect AI copywriting choice for you. Not only does it generate Meta and Instagram captions for its users, it also generates online AB testing for social media ads so you can see which version of your social ads will bring in more revenue. Copysmith also recently integrated with Describely in order to give ecommerce teams access to quick, engaging product descriptions in seconds. 

Copysmith is not free to use; however, their basic price plan starts out at just $19 a month and goes up from there. You can learn more about their pricing tiers here. 

Pros

• Efficient and quick to use
• Has the ability to write or generate almost any form of content with stellar results
• Branding section ensures your content is perfectly optimized and consistent 
• Flexible and simple interface

Cons

• No free option available 
• Content will need to be proofread for typos/errors