Let’s dive deep and talk about the effects that different logos have on customers, and how you can get one.
Your logo is more than just a brand name; it’s is a way of encapsulating the essence of your brand. Logos have a way of evoking emotions, and those emotions can produce a strong sense of connection and brand loyalty with your customers.
Your business logo quite possibly could be the first thing your customers see and recognize about your business. Let’s make sure it’s a good first impression!
Crafting a One Page Business Plan is the fastest and arguably the most effective way to plan your business when you’re just getting started.
The goal is to plan your business in a simple and effective way so that you’re able to pivot if necessary. To map out your thoughts and to understand your options. To figure out where your strengths are so that you can optimize them.
In this Kickstart guide we’ll build a One Page Business Plan that outlines the 10 the core fundamentals you need to understand in order for your business to be a success.
Now that you have validated your business idea and planned for success, the next thing you’ll need to do is make everything official. And by official, we mean legal.
Depending on your location and industry you will need to meet certain requirements. If you fail to, the law can come crashing down on your head – crushing everything you’ve worked so hard for.
From what kinds of business structures you can choose to the licenses that you are required to get, this is one of the most important decisions you’ll make during the life of your business because it has so many effects on how you run it.
From how much personal liability you will have if something were to go wrong to how your profit will be taxed – you need to protect yourself.
Something crazy is always happening. That’s just business.
Just because you’re a business owner doesn’t mean you’re immune to this crazy ride called Life. Do you feel like you spend all your time putting out fires? It’s the dreaded stress/reaction cycle. Things are going well until…BAM!
Something derails your life – which derails your business.
If you want your business to run smoother – which will make your life run smoother – it’s time to come up with a contingency plan.
Communication is everything. You can talk for hours and hours about your great business idea, but that doesn’t mean everyone wants to listen.
The truth is, if you don’t have a thought out ‘pitch’ for your family, friends, investors, or lenders, you will push people away and never get the money you need to start your business or be able to get anyone to listen to you.
Don’t pass this important skill until you can communicate your business idea properly. Not being able to do so would be a huge mistake!
Finding the perfect location can be tough. Searching for retail space in Manhattan, New York is not the same as searching for retail space in Walla Walla, Washington.
When choosing the best location for your business, remember that no one has built the exact same business as yours. Each business is unique, with specific needs.
Although you may want to start with price, it’s not the only factor to consider. Of course it has to be in your price range, but it has to meet all your business’s needs to be the right location.
1930’s famous criminal mastermind, Al Capone, wasn’t taken down by the Feds who were after him for years. The Feds knew he was a murderer and the head of Chicago’s mob. But it was tax evasion that brought him down.
That tells you a little something about the importance of taxes. Taxes are just another facet of your business. You can’t ignore them – they’ll never go away. The only thing to do is learn how to deal with them.
Even if you hate everything about taxes, if you want to run a successful business, you do need to understand the basics. That’s why we’ve broken down taxes to it’s simplest form and listed the resources that actually help simplify the process for you.
You can have your business website up and running with a minimal time investment and can test out the website builder without paying a single cent.
So put your checkbook away and stop thinking about selling your liver to raise the money for your business’ website. In this quick-start, we are going to walk through a do-it-yourself website builder that requires zero tech skills and only costs a few bucks a month.
Starbucks, Spotify, and Startup Savant all have one thing in common. Each have a brand that makes them unique.
Starbucks has a laid back atmosphere, is known for it’s friendly service, and strangely high priced coffee. Spotify lets you listen to listen to the music you love and save it for later without ads (paid version). And Startup Savant is a free online magazine where business experts show you how to start a business.
No matter how you look at branding, the most interesting thing is that your business’ brand can directly impact your bottom line. So let’s dive in and do it right!
As the founder of a startup, you have a lot on your plate. From product development, servicing clients, marketing, HR and more, there is a lot to do.
So how do you find the time and resources to run an effective PR campaign? Well, it’s not as hard as you might think. Here are 5 sure-fire ways to get the media talking about you.
Everyone’s doing it. Some people can’t go five minutes without doing it. And they do it everywhere…it’s an obsession for some people. What’s grabbed billions of people’s attention around the world? Social media.
With those kinds of numbers, it isn’t any surprise that social media is believed to be a marketing miracle. And that’s the wrong perception. Social media is a chance at free branding and networking.
Sure you can buy some advertising on Facebook, but does any social media user want to listen to your latest sales pitch? In a word – NO! But that doesn’t mean it’s not useful or valuable. You just have to know the right and wrong ways to use social media.
Facebook is the largest social media platform in the world. Depending on your industry, it might a no-brainer to start a Facebook fan page for your business.
With 700 million daily users, 150 billion friend connections, and 25% of Facebook users checking their accounts five or more times a day – we don’t see why not.
The problem is, getting started can be overwhelming, so we’re here to walk you through the basics of creating a fan page for your business and what steps you need to take to get it noticed.
According to a study, of the 500 million total users of Twitter, there are over 28 million who are monthly active users and 60% of Twitter users access is from mobile devices. Good to know, right?
This means that most Twitter users have access to Twitter, whenever, wherever. In addition to that, 34% of marketers use Twitter to successfully generate leads. Although it will take time to get to that point (everything worth having does), you can get there too.
If you think Twitter is the right social media network for your business, let’s dive deep, create an account, and learn how to successfully use it for marketing.
Pinterest works as a virtual cork board and is a lot like when you pin something you like on a real life cork board. Pinterest users create their own boards for the things they want to “pin” (post).
Unlike Facebook users who are interested with their friends’ lives or Twitter users who are interested with news and current events, Pinterest are interested in lifestyle.
They create boards that suit their style and taste for things that they find interesting.
That being said, if you’re using Pinterest for business, you should know that your brand must be seen as part of the users’ lifestyle. Is Pinterest a fit? Then let’s get started!
Put simply, email marketing is the process of taking a list of email addresses (that you get permission from) and sending targeted emails to turn those recipients into paying customers.
While this may sound easy, you need to have a solid working knowledge of email marketing to make your campaigns successful. We highly recommend using email marketing and use it ourselves daily.
SEO (search engine optimization) isn’t the be-all, end-all of your business website, but it is extremely important. No matter what business you’re in, it’s likely that your customers will do a “Google search” when they’re looking to buy something from a business in your industry.
If your website is SEO friendly, you are more likely to be the number one choice in search engine results, and more customers will end up visiting your site.
In reality, over 40% of people who do a search on a search engine like Google will visit the first website that appears in the search results, so that’s exactly where you want to be.
The friends and connections you have today will completely shape your tomorrow. You should surround yourself with people who are far more experienced/smarter than you—so that they can help push your business to new levels.
To bounce ideas off. To learn from and with. To grow together as entrepreneurs.
The big question is [member_first_name], how do you get the connections you need in your corner without being spammy and extremely annoying? That’s exactly what we’ll show you how to do in this step-by-step Kickstart Guide.