16 Best Marketing YouTube Channels for Entrepreneurs

Woman watching a marketing video on YouTube.

There are plenty of amazing ways to stay up-to-date on current marketing trends as an entrepreneur. Podcasts, blogs, and YouTube channels especially are great places for any startup to get expert advice and see how other businesses are making things work when it comes to navigating the vast digital landscape we live and work in. 

The following list includes some of the best marketing YouTube channels for entrepreneurs looking to see what’s what or to simply feel motivated and inspired when it comes to the digital and SEO aspects of their business.

Top Marketing YouTube Channels to Watch in 2024

The following marketing YouTube channels are the best of the best, many of them hosted by entrepreneurs just like you. If you’re an entrepreneur looking to further improve your startup, check out some of the following channels and watch how your business transforms. 

1. HubSpot

HubSpot is an active thought leader and trendsetter when it comes to marketing, so it’s no surprise that its YouTube channel has great content on how to take your business’s marketing strategy to the next level. They discuss everything from how to go viral on TikTok to digital marketing for beginners and everything in between. 

Their channel is well organized into various playlists, so anyone can dive right in and find the content they’re looking for. Their video hosts are friendly and knowledgeable and have the stats to prove it; with over 29 million views and 384,000 followers, it’s clear that these people know what they’re talking about when it comes to helping your startup succeed.

2. LYFE Marketing

Based out of Atlanta, GA, LYFE Marketing has a decade of expertise when it comes to social media management and marketing. Their YouTube channel effortlessly blends these two topics by funneling them down into three helpful playlist options: building your marketing strategy, learning digital marketing basics, and digital marketing tips from the LYFE agency staff. 

This is a great YouTube channel to check out if your startup relies heavily on social media engagement and branding, as there are plenty of resources dedicated to this specifically on their page. Whether it’s Instagram, Facebook, TikTok, or X, these folks have the answers on how to crack the code to get more followers.

3. Behind the Brand

The Behind the Brand podcast takes a storytelling approach to small business by sitting down with successful entrepreneurs and picking their brains. According to their channel profile, it’s “like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet.”

With guests like Seth Godin, Mel Robbins, and Simon Sinek, Behind the Brand is getting advice from the best of the best and passing it along just for you. Their series ‘Five minutes with some of the smartest entrepreneurs on the planet’ is the perfect, bite-sized type of content that’s great for any entrepreneur looking for a quick dose of inspiration.

4. Ahrefs

Ahrefs is a tutorial YouTube channel that’s dedicated to all things related to SEO, digital, and YouTube marketing. If you’re looking to improve your startup when it comes to things like keyword research, link building, content marketing, technical SEO, YouTube SEO, Google ads, or anything relevant to digital marketing today, then you’ve come to the right place. 

In addition to their tutorial videos, Ahrefs also shares case studies in order to help entrepreneurs see what did and didn’t work in real time. Not only are these videos engaging and visually appealing, they’re smart and helpful, too. There’s no way you won’t leave their profile without learning several new tricks on how to improve your startup’s marketing technique.

5. GaryVee

Gary Vee (short for Gary Vaynerchuk) has amassed a stellar following with his insightful entrepreneurial content, and his YouTube channel (@GaryVee) is no different. Not only does he post inspirational content, he also dives headfirst into what it takes to build a successful company with step-by-step details that you can apply to your own everyday life. 

His blend of business and lifestyle content has helped him stand out from the crowd, making him a paragon of entrepreneurship. He also hosts Q&A sessions each week where he answers your questions, posting answers for all to see and learn from in order to apply them to their own business.

6. Vanessa Lau

Vanessa Lau is a successful entrepreneur and content creator, and her YouTube channel is full of advice and resources on how you can do the same. Her video playlists are separated by social media app, making it quick and easy to find the specific content you’re looking for. 

If you’re new to the entrepreneur game, her playlist on Entrepreneurship 101 is a great place to start when it comes to building a successful online business. With over 701,000 subscribers, it’s clear Vanessa’s videos strike a chord with business owners everywhere.

7. Tony Robbins

Motivational speaker Tony Robbins has been delivering rousing speeches to entrepreneurs for decades, and his YouTube channel brings that to business owners everywhere for their daily dose of motivation with his booming voice. Most of his channel’s videos are visual aids to his family podcast; however, he does have several playlists dedicated to small business success. 

His series “6 Steps to Success” may have been posted a while ago, but it still draws over 70,000 viewers seven years later. If you’re looking for more motivational content, his #Unleashed series offers multiple perspectives and interviews from his three-day retreat by the same name: Unleash the Power Within.

8. Marie Forleo

Named as a thought leader of her generation by Oprah, Marie Forleo creates content to help you succeed in life and business. In addition to creating incredible content, she’s also the author of the New York Times #1 Bestseller “Everything is Figureoutable, a book for entrepreneurs that’s designed to transform the way they think about setbacks. 

Forleo strives to be her own well-rounded entrepreneur and is dedicated to helping others do the same. Her interview series includes incredible guests such as Brene Brown, Tony Robbins, Simon Sinek, Elizabeth Gilbert, and more, blending the creative with the business in a way that’s helpful and relatable.

9. Noah Kagan

Noah Kagan is a successful founder and motivational speaker who’s dedicated to helping other entrepreneurs learn how to start and grow a business, improve their marketing strategy, and more. Before going out on his own, Noah worked at Facebook, where he helped transform their ad platform into what it is today, so it’s clear that this is one content creator who has the experience to back up his advice. 

In addition to engaging entrepreneurial content on his channel’s page, Noah also hosts weekly office hours where he talks shop and even hosts epic giveaways for his subscribers. For an extra dose of inspiration, Noah also talks with other millionaires, seeking the answer on how they hit it big in order to pass it along to his followers.

10. Tips With Trena

Trena Little, aka Tips With Trena, is a YouTube strategist and coach whose main focus is on helping small businesses, course creators, coaches, and online businesses use YouTube marketing as key lead generation in their content marketing strategy. With over 56,000 subscribers and 2 million views, Trena has some great videos when it comes to transforming your business with YouTube. 

In addition to her content creation tutorials, Trena also uses her own story as an entrepreneur to teach viewers about the peaks and valleys in her business journey. More than anything, Trena wants to teach her viewers how to stay consistent and how it’s one of the most important virtues when it comes to pursuing your dreams.

11. vidIQ

If YouTube marketing is something you’re looking to pursue in order to grow your business, then vidIQ is a great channel to check out in order to learn the basics. In addition to helping other businesses gain followers and viewers, they also help channels get monetized in order to turn a profit. 

With over 1 million YouTube followers, this is one channel that’s definitely worth checking out when it comes to creating a winning YouTube strategy that will take your business to the next level. Not only does vidIQ show you what you need to do in order to succeed, it also shows you how.

12. Content Marketing Institute

The Content Marketing Institute team is all about using their YouTube content to ​​advance the practice of content marketing through online education and in-person and digital events. They teach brands across the world how to create compelling and engaging content via a storytelling perspective in order to grow your business. 

They understand better than anyone the critical role that marketing plays in your business’s success. Their channel has several playlists ranging from new and current marketing trends, community-based Q&As, inspirational content, and even a series called “Mastering Content Marketing,” where they sit down with other successful marketers to discuss different relevant marketing topics and the best way to implement them into your startup.

13. This Week In Startups

This Week In Startups is the perfect YouTube channel for entrepreneurs to check out when it comes to all things startup. Hosted by Jason Calacanis, this channel covers startups, tech, markets, media, and all the hottest topics in business and technology, as well as interviews of the world’s greatest founders, operators, investors, and innovators. 

Subscribers and viewers can even reach out to Jason personally for advice on their own business. Jason’s content ranges from covering current business trends to short, bite-sized videos if you’re looking for just a quick burst of inspiration for your startup.

14. Google Small Business

Google Small Business is a great resource for entrepreneurs who are looking for an easy way to start interacting with their customer base on the biggest search platform in the world. Their YouTube channel provides subscribers with tips, tricks, and tools needed in order to create a winning marketing strategy when it comes to drawing customers to you. 

Their channel also leans into the human element of storytelling with several playlists dedicated to showcasing real businesses that utilize the Google Small Business tool and how it was crucial in their entrepreneurial journey. Not only will subscribers leave with a new understanding of Google Small Business, they’ll leave with their heartstrings tugged and motivation restored.

15. Business Insider

Business owners everywhere love the Business Insider brand for their useful and knowledgeable content, and their YouTube channel is no exception. While the publication is for a larger audience versus just those looking to start their small business, its content is still engaging. Their Big Business video playlist takes a deep dive into unique businesses all around the world to showcase an industry that often goes overlooked by most folks. 

Their content aims to educate viewers and subscribers on how everyday business practices affect you specifically, which can, in turn, help you figure out how to move forward at the small business level. Whether it’s a hundred-year-old ancient business practice that’s being highlighted or a new place that’s drawing customers from all corners of the world, users will take away something new and exciting every time.

16. Sunny Lenarduzzi

Sunny Lendarduzzi’s YouTube channel is dedicated to helping business owners scale their income, impact, and authority through online course creation and YouTube marketing. With nearly 550,000 subscribers, it’s clear that her content deeply resonates with entrepreneurs everywhere. 

In addition to her tutorial videos, Sunny also leans into the human element of storytelling with her Give Back series, where she surprises other deserving folks with their dream scenario. She also uses her own story and experience in order to educate her viewers on what worked for her in her entrepreneurial journey.