9 Best Trademark Services for Startups in 2024

A trademark is defined as any word, phrase, symbol, design, or combination of these that identifies your goods and services, according to the United States Patent and Trademark Office. Registering a trademark is a valuable protection for your startup and intellectual property (IP). It also solidifies your brand for customers, increases credibility, and sets your brand up for success. 

There are a myriad of trademark registration services available to startups. Choosing the right one to protect your business is crucial. These are our top choices for trademark registration registration services this year. 

1. LegalZoom – Best Online Trademark Service Overall
2. Trademark Engine – Best for Package Variety
3. Trademark Factory – Best for Small Businesses
4. Rocket Lawyer – Best for Comprehensive Legal Services 
5. Trademark Garden – Best for Ecommerce Startups
6. Trademark Plus – Best for Basic Trademarking Services 
7. Trademark Express – Best for Urgent Trademarking 
8. Bizee (Formerly Incfile) – Best for Startups on a Budget
9. Trademarkia - Best for Global Trademark Registration

LegalZoom is a powerhouse in business services from formation to legal support. Their trademark registration services are easy to use; simply tell them about your trademark. The service will then research your trademark to ensure it is available. If there is, LegalZoom will search for an alternative for free. Once you’re in the clear, LegalZoom will file your paperwork and register your trademark for you. 

Pros

• Trusted name in business services 
• Trademark research is included 
• High customer reviews 
• Quick turnaround 

Cons

• Higher cost than some competitors 

Pricing

LegalZoom’s trademark registration services cost $599 plus federal fees.

Trademark Engine specializes in protecting intellectual property. Their packages range from filing services to attorney-led registration. Using Trademark Engine is easy, the service will search for your trademark’s availability, then you will go through the application process, and finally, your application will be filed with the US Patent and Trademark Office (USPTO). 

Pros

• Specializes in trademark registration
• Positive reviews 
• Option for attorney-led registration 
• Trademark monitoring infringement alerts available 

Cons

• Higher cost than some competitors 
• Their basic package only provides filing, not registering, services 

Pricing

Trademark Engine offers three packages: the Basic Package at $99 plus USPTO fees, the Standard Package at $149 plus USPTO fees, and the Attorney-Led Registration Package at $399 plus USPTO fees.

Trademark Factory offers trademarking services from a range of business stages, from early-stage to eight-figure companies. Their prices are higher than many competitors, but they offer a robust filing and registration service as well as a money-back guarantee if you cannot register your trademark. 

Pros

• Refund if your trademark is rejected 
• Free consultation available 
• Single-flat fee pricing 
• Filing and registration services included 

Cons

• Higher cost than most competitors
• No state trademark searches offered 

Pricing

Trademark Factory offers three packages: I Feel Lucky at $1,495 plus fees, All-Inclusive at $2,595 plus fees, and Ultimate at $4,995 plus fees.

Rocket Lawyer is known for its legal services for businesses. Their trademark registration services come at a discounted price for existing members. With Rocket Lawyer, you can choose between several packages to register and protect your trademark.

Pros

• Attorney consultation included 
• Expedited service and cease and desist services included in the Comprehensive Package
• Automatic enrollment in Rocket Lawyer membership 
• Affordable basic package available 

Cons

• Limited customer support window
• Lower-cost services only available to members

Pricing

Rocket Lawyer offers two membership packages: Rocket Legal at $39.99 per month billed monthly or Rocket Legal+ at $19.99 per month billed annually. 

Once you have a membership, your trademark costs will vary. If you have the Rocket Legal membership, trademark services cost $699.99 plus USPTO fees. If you have the Rocket Legal+ membership, trademark services cost $349.99 plus USPTO fees.

Trademark Garden is a law firm offering trademark registration services. The service boasts fast applications (around 10 minutes) as well as a quick turnaround time for registration, included in the package cost. 

To use Trademark Garden’s services, you simply complete a quick application and consult with a licensed trademark attorney. Then, your attorney will prepare and file your trademark application. 

Pros

• Services offered by a law firm 
• Ecommerce-specific services offered 
• Next-day processing offered 
• Trademark monitoring offered

Cons

• Higher cost than some competitors 
• Some valuable features only available with higher cost package

Pricing

Trademark Garden offers two packages for trademark services: E-Commerce at $379 plus government fees and Elite at $599 plus government fees.

Trademark Plus is an experienced trademark registration service. With over 20 years of experience and over 100,000 customers served. 

With Trademark Plus, you can choose to utilize their standard package for simple filing assistance and trademark search. Or, you can opt for their higher-cost plan that includes the review and consultation of an attorney to help you along the way. 

Pros

• Quick application process 
• Experienced trademark service providers 
• Refunds available for some plans
• Lifetime trademark monitoring available 

Cons

• Higher cost than some competitors for top-tier plan
• Refunds unavailable for lower-cost plans 

Pricing

Trademark Plus offers two plans: Standard at $199 plus federal filing fees and Attorney-Led at $399 plus federal filing fees.

Trademark Express is an experienced trademark service boasting over 31 years in the industry. The service offers a variety of packages, including research, applications, and urgent filing. 

With a myriad of different services offered, there is a package for every trademark need. However, they are offered at a higher cost than some competitors. Before hiring Trademark Express for your startup, you can complete a video call with the team to decipher whether it is the right choice for your business. 

Pros

• Federal, state, and common law searches available
• Comprehensive customer support 
• Lower cost plans than some competitors 
• Urgent trademark registration services offered 

Cons

• Turnaround time isn’t listed on their website
• Pricing is confusing and higher than competitors

Pricing

Trademark Express offers a variety of different services and packages, these are the most relevant offerings: Urgent Trademark at $1000, Startup Up Package (research only) at $400, Application Only Package at $400, or Premium Package (includes research and application filing) at $700.

Bizee is a trusted name in business services. Their trademark services are lower in price than some competitors. However, they only offer one package. 

With Bizee's trademark packages, you will receive a thorough trademark search, counsel from an experienced trademark attorney, and preparation and filing of your trademark application. 

Pros

• Thorough availability search 
• Lower cost than many competitors 
• Attorney guidance included 
• Fast turnaround time 

Cons

• Only one package offered 
• Hidden additional cost for new filers 

Pricing

New trademark applications by Bizee cost a flat fee of $350 plus filing fees. After your first trademark application, you’ll pay $299 plus filing fees. 

Trademarkia is a business services provider specializing in trademark registration, renewal, and relevant services. Boasting over 200,000 trademarks registered since 2009, they are a trusted name in global trademarking. 

With Trademarkia, you can quickly apply and utilize their attorney-led trademark services to file in over 180 countries. Plus, the service offers trademark insurance for $99 to ensure that no matter what, you get the trademark your business needs. 

Pros

• Trademark search included on the website
• Trademarks available in the US, Canada, the UK, and the European Union
• Quick application process 
• Attorney-led filing 

Cons

• Insurance required for trademark guarantee 
• Pricing isn’t transparent on the website

Pricing

Trademarkia trademarking services start at $99 per classification plus filing fees.

Choosing the right trademark service for your startup depends not only on your budget but your business needs as well. Depending on the experience level and location of the business, each service provider suits different startups. Before choosing a service, these are what you should consider when choosing a trademark service. 

Staying within your budget is crucial for any early-stage business. Finding a trademark registration service that works within your budget is a key consideration. But while pricing should be a top consideration, your trademark service should also encompass all of the services you need. This means that the cheapest option may not always be the best choice for your startup. 

Not all trademark registration services are created equal. Ideally, the service you choose should include all of the features you need to make protecting your intellectual property simple. This may involve a thorough trademark search by state, common law, and federally- or attorney-led filing. 

If you are looking to file your trademark in the US alone, there are a myriad of options available to you. However, if you need to cast a wider net in your trademark registration efforts, you should be searching for a service that will register your trademark in the countries where you’ll be conducting business. 

Finally, great customer support can go a long way when it comes to protecting your business. Each service will offer a different level of customer care. If this is your first time registering a trademark, it is especially important to find a service with top-tier customer service.