The first thing you should consider is forming a different kind of business entity like an LLC or corporation because an LLC or corporation can use their legal name as their brand name.
Head on over to our Form an LLC in Kansas or Form a Corporation in Kansas page to learn more.
Option 2) Verify & Reserve Business Name
While Kansas does not list or register DBAs or have statutes requiring or permitting the registration or filing of DBAs or fictitious names, you can reserve a name for 120 days through the Kansas Business Center.
Also through that site you can conduct Business Name Search to ensure the name you want to reserve isn't already reserved or too similar to one that is.
For trademark issues you'll need to search the TESS System through the U.S. Patent Office. For other common questions regarding DBAs and sole proprietorships check out the Secretary of State FAQs page.
Option 3) Get Professional Help
Otherwise, you can work with professional services like IncFile or LegalZoom who work with people like you and help them start a business in Kansas. They're much more affordable than working with an actual legal team or business lawyer. You may want to consider leveraging their services.
Or, if you do have a lawyer or access to a legal team familiar with Kansas laws, regulations and statutes, contact them and see what other options might be on your table. Regardless, here's to a prosperous year ahead!