In the beginning, there was email.
And email was good – great in fact. Today’s marketers know that email is still one of the most effective online marketing tools (way better than social media!).
But technology has skyrocketed email marketing’s potential. In the good old days, you set up an autoresponder to communicate with your list and hopefully drive traffic to your sales pages. Now, every customer action can automatically activate a predesigned reaction. And you’re in control of the entire process.
Here’s an example of what marketing automation looks like in action:
Marketing automation allows you to create a unique sales funnel for each customer. From trying to recapture those who have abandoned a shopping cart, and sending special discounts for those who don’t open their emails (and even better ones for those who do), you can now manage your entire customer list from one platform.
It’s an entirely new ballgame.
Here’s a list of the top marketing automation tools for SMB’s:
GetResponse is a new player in marketing automation, but it’s created an incredibly easy and affordable user platform. Two of the key features are the cart abandonment and shopping cart integration options which is essential for any eCommerce business.
Constant Contact has been a major player in email marketing for years, and it has beautiful templates for email newsletters. It has basic autoresponder features and is great for marketing to a specific group of people (like those who have attended a webinar).
iContact has a ton of cool features like landing page creation, lead nurturing, and even social media posting and monitoring. It doesn’t have the eCommerce features as some of the others, but it’s a solid marketing automation tool for growing businesses.
InfusitonSoft specializes in lead nurturing and has a ton of testing and tracking features. It’s a bit more pricey than some of the others, but it’s statistics reports will help you understand exactly what’s going on in every campaign.
Marketo has advanced tools and is not as tech-friendly as a few others. But it has CRM integration and a cool lead nurturing feature. Great for larger companies.
Check out these marketing automation tools if you’re only using basic email marketing. They can be easy to use, affordable and may replace your existing software with all-in-one systems. That means you could save time and money, and get better results for less ROI!
It’s easy for newly formed businesses to get comfortable with one tool or one way of doing things. We all get stuck in one system because it’s easy or simply routine. But marketing is changing at a lightening fast pace. You have to keep up if you want to win.