Last Updated 03 July 2017 | By:

Strategyzer Business Model Canvas Review

Is It Right For You? (Pros, Cons & More)

Strategyzer ReviewNeed to build a quality business model (rather than a traditional business plan) and interested in software but hesitant to get started? Strategyzer might be the perfect service to get you on your way.

In this Strategyzer Business Model Canvas review, we’ll breeze through some of the software’s pros and cons, pricing , features, customer reviews, and more to help you determine whether or not they’re a good fit for your needs. Enjoy!

Quick Note: Keep in mind that a business model isn’t the same as a traditional business plan. If that’s what you’re looking for, here are our favorites.

Strategyzer Pros & Cons


  1. Experience: Strategyzer was founded by Alexander Osterwalder, the inventor of the original Business Model Canvas. Millions have devoured his books Business Model Generation and Value Proposition Design to build their business models. With Strategyzer, you’ll get the wisdom of the business model canvas from its original creator!

  2. Collaboration: Strategyzer doesn’t charge per user. If you invest in their web app, you’ll be able to collaborate with as many folks as you need at no extra cost.

  3. User-Friendly: The minimalist design and intuitive organization of their platform makes their projects and canvases easy to navigate.

  4. Risk-Free: If you’re not completely stoked on their services, you can get your money back within 30 days of purchase.

  5. Educational: They offer an assortment of free, well-produced instructional videos on Vimeo. These are great for building a working knowledge of their business modeling approach and figuring out whether or not it’ll benefit your business. They also have online courses, workshops, and other training opportunities available for extra fees.


  1. For $299.99/year, Strategyzer isn’t cheap. There are tons of less expensive – even free – options out there for building a business model canvas.

  2. They don’t offer month-to-month plans, so you have to commit to at least a full year.

Strategyzer Pricing & Features

Remember, Strategyzer is business modeling software, not business planning software. They offer a few similar features, but in the end you won’t come out using Strategyzer with a business plan. Currently, Strategyzer offers one app package as their Enterprise plan is still being developed.

Strategyzer Pricing & Features

The Small Team package costs $299.99/year (no month-to-month option). Included are unlimited Business Model Canvases and users, real-time collaboration, their financial Estimator, integration with Excel and Powerpoint, and more. They also include helpful prompts and references every step of the way.

The Business Model Canvas is made up of nine building blocks:

  • Cost Structure
  • Revenue Streams
  • Key Partners / Resources / Activities
  • Value Propositions
  • Customer Relationships / Segments
  • Channels

When they’re all arranged on the canvas, it looks like this:

Strategyzer Business Model Canvas

Note: You’ll also get unlimited Value Proposition Canvases.

Here you’ll be able to map out your customer pain points and desired gains, as well as outline the ways your product/service will act as a pain reliever and gain creator. Once you’ve established your value propositions, you’ll include them as part of your Business Model Canvas.

See the Value Proposition Canvas below:

Strategyzer Value Proposition Canvass

Of course, their app’s design is more attractive than these grayscale screenshots. Here’s a peek at how the Business Model Canvas looks when you’re inside their actual platform:

Strategyzer Design

One thing we love about the app is the way the virtual sticky notes limit the number of characters you can type in each building block. This forces you to get to the heart of each section and communicate your ideas clearly and concisely.

Customer Reviews

Customer ReviewsOut of the 22,000+ people who’ve used their web app… none have left a review (yet). Typically when this is the case, we take it as a positive thing. If their platform was super-glitchy or simply not worth the cost, someone would’ve complained about it by now, right?

One thing we can say for sure is Strategyzer is legit. Tens of thousands of folks follow them on Facebook and Twitter to scoop up daily business advice. The app is built around the work of Alexander Osterwalder and Yves Pigneur, which millions of people have used to improve their businesses.

How Does Strategyzer Compare?

Strategyzer Business Model Canvas ComparisonAs great as Strategyzer is, it’s still an investment. If you’re looking to build a business model you might consider other options like Xtensio or Canvanizer.


  • Xtensio is another platform where you can build Business Model Canvases. Their free version gives you access to pretty much all their resources, you just won’t be able to password protect your projects or remove their logo from your documents.
  • If you like their services and want to upgrade, their starting paid plan costs $60/yr (or $5/mo).
  • They’ve got a few customer testimonials on their own website, but none on third-party review sites.
  • Services are non-refundable.


  • Completely free resource for creating business model canvases. They’re also developing a more sophisticated version called Canvanizer 2.0, which will offer paid plans starting at $25/yr.
  • Their main website and canvas don’t look as professional as Strategyzer, but they’re easy to navigate. Canvanizer 2.0 will have a much more sleek design.
  • 750,000+ canvases designed and counting so far, so well-tested and popular.

If all you want is to design a business model canvas, you can get it done by leveraging Strategyzer’s free resources and Xtensio or Canvanizer’s free templates.

Alternatively, maybe investing more time and money in the modeling process is necessary to get your business on the right track. We can’t tell you for certain whether Strategyzer, Xtensio, Canvanizer, or a business planning software would be best. They all have different things to offer, so it comes down to what features you’re looking for and how much you’re willing to pay!


  • Pricing
    Free – $360/year

  • Unknown no. of Canvases Designed

  • Perfect for:
    Anyone looking for an interactive business model tool with clear direction & simple design

Visit Website
  • Pricing

  • 5 million+ Canvases Designed

  • Perfect for:
    Anyone looking for a trusted business model canvas that teaches how to map, design, assess, etc.

Visit Website

Frequently Asked Questions

Are Their Services User-friendly?

Since their web app doesn’t have any customer reviews we can’t say for certain what the majority of entrepreneurs think. But based on instructional videos and tutorials, you’ll see their platform has a straightforward, intuitive design. Plus, you can lean on their wealth of educational resources or reach out to their customer service if you ever run into a jam.

What’s Their Refund Policy?

Strategyzer will refund 100% your money as long as you cancel within 30 days of purchase.

What about Ongoing Support?

Strategyzer’s chat feature is pretty flawless. Their customer service reps are super-helpful and responsive to all questions and concerns. Phone support is also available, but they’re based in Switzerland, which could take a toll on your phone bill.

Is There a Trial Version?

Nope. Strategyzer doesn’t offer any level of access to their app for free. But again, they do have the 30-day money back guarantee.

Is Strategyzer For You?

Strategyzer is a powerhouse of entrepreneurial knowledge. We recommend checking out their free tutorials by Pigneur and Osterwalder. If you need help testing hypotheses, constructing value props, and checking financial viability, Strategyzer’s app and services are very effective.

To get started modeling today, or continue exploring options, use the links below. Cheers!

Visit Strategyzer Or Visit Other Options