Welcome to our short & snappy Strategyzer Review where we breeze through their major strengths when it comes to business modeling software, take a quick look inside their platform, and compare them to the best planning software on the market! Sound good? If you’re ready to learn, you’ve come to the right place. Enjoy!
Let’s begin with our rock bottom opinion:
Strategyzer can be an effective tool to create a Business Model Canvas. Not to be confused with comprehensive business planning software.“
First and foremost it really is quick and painless to start modeling and refining the pieces of your business on Strategyzer.
As far as their primary platform goes, so outside their apps, it’s very streamlined and user-friendly without any bugs or issues. Their apps are a different story we’ll save for app-specific reviews.
Strategyzer’s Business Canvas Model, which we’ll look at more in a sec, is a simple color-coded sticky note-style of planning/organization.
You can have as many different business ideas/models, they call them “canvases,” as you like for no extra charge per account.
It’s easy to assess assumptions and theories over time in a more structured and less “winging it” way, which is valuable.
The level of collaboration is decent, not mind-blowing with robust functionality, but for something pretty basic it’s got enough to get you by.
Their Business Model Generation and Value Proposition Design ebooks are actually quite nice if this type of info interests you.
If you’re still in the process of brainstorming a business idea vs serious planning, in our opinion Strategyzer is a bit pricey. Whiteboards are much cheaper, just sayin.
The Business Canvas Model has no specific flow, so for some people (especially first-time business owners) it may be challenging to use at first.
Like just about everyone else at this point, Strategyzer is cloud-based which has a plethora of benefits for busy and hyper-connected business folks…but when there’s no net there’s no Strategyzer which does have its disadvantages as well.
Back in 2012, Forbes writer Ted Greenwald described Strategyzer as, “business software dedicated to formulating strategy rather than executing it. These tools will help executives discover new business models, revise them to respond to changing conditions, and manage portfolios of distinct businesses within a large enterprise. For now, though, the Business Model Canvas is simple enough to sketch on a whiteboard — and powerful enough to refocus the way you view your business.”
5 years later the business modeling movement is thriving as the lines between strategy and execution continue to blend thanks to the expansion of the digital marketplace.
Okay, so if business modeling (vs the “planning approach”) is new to you then realize it’s more than just inputting some core data and then curating static documents to show to investors. It’s a system of thought. Beginners are encouraged to head to their Training section and dig into their series of scalable training courses for both individuals as well as teams.
Then there’s their set of over 30 free tools you can download and use to “design, test, and assess your business ideas.” Should you run into any problems or get stuck, they’ve developed great customer service over the years…over 5 million users worldwide which is nothing to shake a stick at.
Below is a screenshot from their website that shows a partially filled out “canvas” broken into modules with sticky-notes. Pretty simple. There’s definitely more to it than this like graphs and charting data, and you can get as many people involved in conversations with each little component…but this is the core of how it feels to use their platform.
To compare though so you have a better idea of what’s possible, here’s a screenshot of what a real business plan can look like. Section by section you can get walked through and really fill things out so the end result is a presentation-ready business plan.
Which one feels more official to you? Which seems more suited for brainstorming and simple collaboration rather than professional-grade business planning? Plus, there’s so many gorgeous ways to present your plan/data that goes beyond modeling. Would a potential investor want to see your business model, or your business plan? This following screenshot shows some of the themes you can choose from and customize on LivePlan.
So it’s $299 to get started modeling and you get a full year’s worth. The price makes sense if you want to utilize their brand of training perhaps, which is great, but keep in mind that for the prices below you can have so much more with all the training to boot!
Not going to lie, it’s hard to find non-app reviews. But again, Strategyzer has an array of beginner-level startup and entrepreneur support. With zero experience curating business models, you can get moving using in-house workshops, a Cloud Academy, short courses and walkthroughs, etc.
The big reason people are disappointed is because they were expecting more of a LivePlan approach to creating presentation-ready business plan documents. Strategyzer is different. Other than that, in terms of modeling, they’re absolutely one of the leaders of the pack.