Business logos are the make or break of good businesses. Without a powerful logo behind your newly incorporated business, it can become very difficult for consumers to remember your brand, or associate it with things they love.
Did you know that McDonalds actually designed the arch on the ‘M’ to look like a pair of breasts?
It may not seem like it when you first look, and it may seem pointless, but this actually triggers a psychological affect in people’s brains to want McDonald’s because of this. Let’s be real, most guys love boobs, and so this subliminal image triggers their minds to want McDonald’s.
Anyway, this is simply to show that there’s a lot of thought that goes in to designing a killer business logo, and the importance of thinking about every aspect.
So, what are the 5 key steps to designing a killer business logo?
What your brand represents, is what you need to present to your audience within your logo. For example, if you’re gym/fitness Company that majorly targets bodybuilders; you’re probably going to want to have a bold, edge-slicing logo that represents strength. This is what your target market is attracted to.
The same goes for all other companies and their target market. Your style of logo will be different depending on who you’re looking to attract.
For example, when I was looking to create the logo for my own site, ‘Wealthy Gorilla’, I picked the gorilla as a mascot because it resembles strength, pride and power. I then made sure that the gorilla image within the logo was muscular to re-inforce this representation I had in my mind.
Sure, not everything is psychological. However, picking a good color scheme is important so that it doesn’t completely put people off buying from you again.
If your business is a clothing store for men, and you slap bright pink all over the front of the store, there’s a good chance it’ll reduce the number of people coming in to browse.
Neil Patel has actually written a very in depth article on color psychology and within it you can find info on what emotions different colors represent. This is a very handy tool if you’re just starting out in business.
Take a look at some of the color schemes from famous businesses like McDonalds, with the iconic red and yellow that everyone remembers.
Subliminal messaging isn’t necessary within business logos, but if you have a look, most of the top companies worldwide have a subliminal message within their logo. Companies like McDonald’s, FedEx, Google, Baskin Robbins and so on, all have subliminal messages within their logos.
A lot of people maybe hear these meanings, and never realized that they were there. But in the back of their mind, they always knew, and it had an effect on which company they chose to buy from.
If you can, and if you have the time and the budget to do this, definitely look at ways to get smarter with your logo, that’ll help leave a lasting impression on your audience.
The most important thing about business logos is that they need to be memorable. If they’re not memorable, they will not stand out for your competition, and people are unlikely to remember where your business is or what it’s even called.
So, you need to make your logo stand out. Making it bold, keeping it simple and clean, and using an intelligent color scheme are the best ways to design a memorable logo.
After applying the four steps above, get a professional designer to carry out your ideas for you, and also add their touch of professionalism and perfect the look you’re trying to achieve.
There are so many logo designers out there these days that which one you go for really depends on certain aspects like your budget, your personal preference and the type of logos the designers specialize in.
I’ve had the pleasure of collaborating with companies like 99 Designs in the past, and their work has been very impressive.
At the end of the day, creating an awesome looking logo that people never forget, takes time. You’ll constantly be changing your mind, playing around with your ideas and designs, until you eventually strike one that you love.
Keeping the above tips in mind is very important, as they’re an outline for creating logos with a powerful impact on your target market.