Pranav Vora is the founder and CEO of Hugh & Crye, an online menswear company that helps transform themselves into modern gentlemen. He serves on the board of Indiana University’s Johnson School of Entrepreneurship and enjoys helping budding entrepreneurs. He received his bachelor’s degree from IU and his master’s from the London School of Economics.
In this interview with Startup Savant, Pranav shares how he started Hugh & Crye, his toughest business decision and much more about his journey as an entrepreneur.
His advice to new entrepreneurs starting their first business:
I would first say, make sure you’re really committed to whatever you want to do. You’ll be tested in more ways than you can imagine. Be ready for that.
It was a hunch that wouldn’t go away. This feeling that turned into a concept, and then a product, and finally a company that had real customers. The origin was simple: it was hard to find dress shirts that fit and flattered my body.
There were many, that became affirming “founding” moments along the way. One moment was early on during product development, I consulted a very accomplished pattern maker who loved our approach to sizing and suggested that the men’s (apparel) category was ripe for innovation.
It has changed over the years, the things that I find energizing. That said, the single thing that I can point to that has remained is our customers. Our guy tends to be a pretty educated, ambitious, active guy who is evolving himself into big life moments – marriage, fatherhood, buying a home. It’s great to be evolving right along side with him. Connecting with him and helping him is something that I want to continue doing.
Splitting with a co-founder very early on in the life of the company. Something that took me years to reconcile, honestly. It happened to be the best decision for the both of us, and the company, and so I don’t regret it.
That said, we sometimes forget that at the end of the day we are all human. Going through difficult work situations can be stressful. It has taken me a long time, but I’m much more careful now to appreciate each individual in their entirety – not just for what they do (or don’t do) for the company.
I wish I could tell you that I had a regimented day, but that’s just not the case. That said, I’ve taken up a few obvious things that have really helped me: meditation and working out.
For the company, probably my co-founder, Philip Soriano. He joined me just after the aforementioned split with my original co-founder. Phil brings a great commitment to people, relationships and connection to the company.
Whether it’s our customers, our suppliers, our partners or potential investors – Phil has a high level of empathy and naturally wants to help people. That is something that has seeped into our DNA over the years. So much so that one of our core values is “Serve each other.”
It’s hard. I do have a hard time being present, especially when something is pulling my attention. I really value being accessible and available to my teammates – they can call me or text me whenever.
That said, I’m much more comfortable today than ever before with taking real vacations where I do disconnect (or maybe just check email in the evenings, ha!)
Our mission is to help men become better. To that end, we’re going to keep working on products – apparel and beyond – that help people become better, starting with ourselves. We have had a strong 5 years behind us, but for us to really ramp up the business, it will take strategic capital and growing the team with more great people.
Hmm. Well, remember that it’s easy to start a business. It’s very hard from there – and that’s why most businesses/startups fail. So I would first say, make sure you’re really committed to whatever you want to do. You’ll be tested in more ways than you can imagine. Be ready for that.