What the Startup Business Does
Wuffguard’s dog car seat costs $158 on Kickstarter. Essentially, it’s a woven tether cage that attaches to the seat and works much like a seatbelt for dogs. The startup business says that the car seat is the safest option on the market for any dog and that the other options just don’t cut it.
What the Business Has to Say
“Existing car safety solutions for dogs are inadequate,” the company wrote on its Kickstarter page. “Wuffguard can save dog lives — without being restrictive or inconvenient (it takes only a minute to set up)! The patent-pending design is the industry’s first to offer a crash safety zone and a 7-point shock absorption system. It also extends across the entire car seat for optimal freedom.”
How Much the Startup Company Has Received in Funding
By the first week in March, investors had pledged over $9,000 out of the $12,208 Wuffguard had set for success — with more than a month remaining for the company to meet its goal.
In that same Kickstarter page, Wuffguard further laid out the necessity of the dog seat harness.
“If a car crashes at just 25mph, an unprotected dog can be propelled forward at a force equal to 40 times its weight. This leads to countless injuries and fatalities,” the startup business wrote. “And in the case of hard braking… slowing down from 45 to 20mph in two seconds throws an unprotected dog forward with a force equal to its own weight, causing trauma and injury especially in small dogs.”
The Value of the Pet Care Industry
As it turns out, the dog car seat company is in a good line of business. The pet care industry, valued at $131.7 billion in 2016, is currently growing at a compound annual growth rate of almost 5%. Market research firm Grand View Research attributes this business growth to a younger population more willing to spend money on technologies that allow them greater access to information about their pets.
In other words, pet owners are increasingly willing to pay large amounts of money to ensure that their pets are well taken care of, safe, and accessible to their owners. This could mean pet tech such as tracking tags, remote pet care like auto-feeders equipped with cameras, or, you guessed it — a safer car seat for dogs such as the one Wuffguard has engineered.
Given all these factors, it’s clear that Wuffguard has the potential to be a big idea for dog lovers. And with the funding from Kickstarter, it’s in an even better position.
About the Author
Elijah Labby is a graduate of the National Journalism Center. He has previously written for Broadband Breakfast, a technology and internet policy website.