Voxie’s Work and Recent Funding Round
Based in Atlanta, Georgia, the startup provides a text message marketing service that is slightly different than many others due to a few small but significant features. The first of these is that while around 80% to 90% of the message content is automated, a portion of every message is personalized, which helps boost engagement with consumers.
Another major feature is that Voxie allows for different businesses to use a traditional ten-digit number instead of the five-digit number that most marketing services use. This allows the company to create a more inviting environment for a response, as well.
Voxie was initially created for large enterprise companies; however, as the pandemic has continued on, a wider variety of businesses have begun utilizing the startup’s services. More so than this, Voxie is proving itself to be extremely effective as well. In fact, the startup boasts a 98% open rate, ten times higher engagement, and a 30% click-through rate. The company is also currently used by several high-profile companies, including LG, Danone, Massage Heights, and Buff City Soap.
This success has brought a lot of attention to the startup from a variety of investors. In Voxie’s Series A funding round, the startup raised $6.7 million. The funding round was led by Noro-Moseley Partners with participation from Circadian Ventures and Engage Ventures, along with individual investors from the Atlanta area like Wain Kellum, Andy Powell, David Cummings, and Fred Castellucci. The startup plans to use this funding to develop new features into their services, such as “reply to buy,” which would allow customers to purchase items by simply responding to the startup's text messages.
Text message marketing is quickly becoming one of the most effective methods when marketing directly to consumers, and the innovations and features that Voxie has added to the mix are pushing their increasing popularity even further. The recent funding that the startup has raised will continue to move text message marketing forward. Given the effectiveness Voxie’s business has experienced and the amount of money they have been able to secure, the company is likely to see growing success in the future.
About the Author
Tom Price is a writer focusing on Entertainment and Sports Features. He has a degree from NYU in English with a minor in Creative Writing. He has been previously published for Washington Square News, Dignitas, CBR, and Numbers on the Boards.