Unstack Grows to 200+ Customers With Product Hunt and SEO

By Bruce Harpham Friday, February 5, 2021

HubSpot and WordStream have invested in a new marketing tech startup focused on the software as a service (SaaS) industry. Unstack, a startup company based in Boston, helps SaaS companies create websites, landing pages, and other marketing assets.

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The Investors Supporting Unstack

Unstack’s investors go beyond traditional venture capital funds. “El Cap led our Series Seed financing and is our largest investor. Prior to partnering with El Cap, we were seeded by a number of prominent MarTech leaders and funds in Boston, including Andrew Bialecki and Ed Hallen at Klaviyo, TJ Mahony, Dave Balter, MassVentures, Accomplice, Diane Hessan, and Elizabeth Yin,” Unstack told Startup Savant. In total, Unstack has raised $3.1 million in funding from investors.

1,600 Sign-ups From Product Hunt

Unstack has had good results through Product Hunt, a website that promotes new apps and startups. “We were excited when we launched on Product Hunt in July 2020 as #1 Product of the Day. We saw over 16,000 unique visitors in referral traffic, and over 16,000 new sign-ups from that referral traffic. We also received links from about a dozen sites who wrote about our launch,” Unstack added.

As of January 2021, Unstack has an average rating of 4.5 stars on Product Hunt and 41 reviews from Product Hunt users.

Unstack's pricing plan includes a free tier (limited to 1,000 all-time visitors). Users must upgrade to paid accounts for additional features like A/B testing, conversion analytics, payments, and personalization. The startup company's pricing ranges between $29 per month to $99 per month.

Unstack’s Number One Growth Channel

While a successful promotion on Product Hunt played a role in Unstack’s growth, the company is developing other marketing channels.

“We've grown organically, through word of mouth as founders share Unstack with other founders and marketers. The #1 way we've started to grow is through content marketing and SEO. This takes time, but it's been powerful for us to educate and attract new users to Unstack from all over the world,” says Unstack.

According to Monitor Backlinks data, the startup company has over 18,000 backlinks from 291 unique domains as of January 28. High-quality backlinks are a critical factor in search engine optimization (SEO) and content marketing success.

Unstack's Integrations Empower Users

Companies that use Unstack do not have to give up any of their existing sales and marketing automation tools. Unstack integrates with Google Analytics, Salesforce, HubSpot, Drift, Stripe, Intercom, Mailchimp, Intercom, and other tools.

SaaS Startups and Large Companies are Customers

While Unstack focuses on SaaS companies, it has also landed some larger companies.
“The majority of our customers are early-stage SaaS startups. We also have large companies on Unstack, including Cox Communications, Atlassian, and Asia Times,” says Unstack.

About the Author


Headshot for author Bruce Harpham

Bruce Harpham is an author and marketing consultant based in Canada. His first book "Project Managers At Work" shared real-world success lessons from NASA, Google, and other organizations. His articles have been published in CIO.com, InfoWorld, Canadian Business, and other organizations. Visit BruceHarpham.com for articles, interviews with tech leaders, and updates on future books.

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