Business Growth Through Specialization
Specialization tends to bring rewards in business, and Ulistic is no exception. “Our company specializes in being the outsourced Marketing department for IT companies in the UK, USA, Canada, and Australia,” said Stuart R. Crawford, owner of Ulistic, in an interview with Startup Savant.
Ulistic helps IT business owners get more clients through search engine optimization and LinkedIn marketing.
“One of our biggest success stories is ICS in Houston,” Crawford explained. The company has achieved SEO rankings for IT services in Houston and San Antonio. Founded in 1981, ICS is a technology company that provides managed IT services, VOIP, video conferencing, and related services to business customers in Houston, Austin, and San Antonio.
The Multibillion-Dollar IT Services Industry
The IT services industry is substantial. ChannelE2E estimates that there are 20,000 successful managed service provider (MSP) companies in the United States (US). According to Valuates Reports, the global managed services market was worth $178.5 billion in 2019. Aside from small business owners, large companies like IBM, Cisco, Accenture, and Tata Consultancy Services.
Pandemic Shifts Spending to Digital Marketing
“Many of our leading clients doubled down on their marketing efforts during the pandemic. We lost some business but quickly replenished with better and more mature clients,” Crawford commented in an interview.
The shift to digital marketing is part of a much broader trend. Data from Statista estimates that digital media advertising revenue increased by 10% in 2020 in the US. A lack of alternatives partially fuels the increasing investment in digital marketing. The Global Association of the Exhibition Industry estimated that 500 trade shows were canceled in 2020. As a result, business owners that would have paid fees to exhibit at business events have more resources to invest in digital marketing.
Where the First Business Customers Came From
“I was very fortunate to enter into an industry that I had and continue to have a strong name in. My first ten clients came through a combination of referrals and SEO work,” Crawford said in an interview. Prior to starting Ulistic, Crawford operated an IT service company in Calgary.
Measuring Business Success With SEMrush and Ahrefs
To help IT business owners get more leads, the marketing company uses various services and software. “ We leverage SEMRush and Ahrefs for measuring success and third-party services such as adsy.com, SEOJet.com, and a bunch of third-party services for high-quality backlinks,” Crawford commented during the interview.
SEMrush is a marketing app company that helps digital marketers and agencies with pay-per-click (PPC) and search engine optimization. Ahrefs is a marketing app company that specializes in search engine optimization, including backlink analysis.
A Key Source of Business Inspiration
“Ruan Marinho at Develomark in CT has been a huge influence on my business. He’s full of great ideas,” Crawford commented. Develomark is a marketing agency that provides search engine optimization, website design, and related services.
About the Author
Bruce Harpham is an author and marketing consultant based in Canada. His first book "Project Managers At Work" shared real-world success lessons from NASA, Google, and other organizations. His articles have been published in CIO.com, InfoWorld, Canadian Business, and other organizations. Visit BruceHarpham.com for articles, interviews with tech leaders, and updates on future books.