Tsu’s App and Business Model
Tsu is a private startup company that recently created and launched a social media app built to reward users for their content and followers. The startup achieves this by offering a “Support Me” button next to all posts made by a user. If one of their followers clicks on the button, a short ad will play, bringing in money. That money is then split 50/50 between Tsu and the user who posted the content. This 50% revenue split is a major point of interest for new users, as no other social media company offers anything similar.
The company also offers other business-friendly features to incentivize growth and build the platform. The largest of these other features is the company’s personalized storefront, where users will receive a payout rate of 50% of affiliate commissions. Tsu also provides a free suite of analytics tools to help users create strong content for their followers. The company’s business model is hopefully meant to garner a significant user base. The social media app is available on both Android and iOS devices.
Tsu’s Collaboration With Amazon Web Services and Upcoming Plans
Startup Tsu recently announced that the company will be collaborating with Amazon Web Services by using Amazon Interactive Video Service. This collaboration will allow for the business to set up interactive live video streams, which will first be seen in a big game pre-show taking place on February 7th at 1 p.m. Eastern time. The show will feature many professional football alums such as Tiki and Ronde Barber, Montel Williams, Tino Martinez, Erik Kuselias, JP Peterson, Rob Weingarten, and Brady Ackerman.
Tsu’s collaboration will serve as a major jumping-off point for the business as celebrity names will work to boost credibility and bring eyes to the app.
When commenting on the newest event, the social media platform, and its business benefits, former NFL player and current Tsu Ambassador Tiki Barber said, “Whether it's compensating student-athletes for their content, showcasing creators, like me, on its Tsū Live TV channel, or embracing sports enthusiasts by providing creative ways to stream experiences like the 'Big Game,' Tsū is leading and changing the way professional content creators monetize social media."
About the Author
Tom Price is a writer focusing on Entertainment and Sports Features. He has a degree from NYU in English with a minor in Creative Writing. He has been previously published for Washington Square News, Dignitas, CBR, and Numbers on the Boards.