Buy Clothing Digitally, but Try It on First
TryNow was founded by Davis in 2018 to give online clothing companies and small businesses a chance to compete with giants like Amazon, which affords its Prime users the ability to try on clothing before paying.
The TryNow platform offers a host of features that are easily integrated into online storefronts. Businesses can use the software from the startup company to allow customers to check out with carts valuing $0, then set the desired length of the trial period that offers customers the opportunity to see if they like the items enough to keep. The software from the ecommerce startup is compatible with a number of other fintech tools such as buy-now-pay-later (BNPL) services from companies like Afterpay and Klarna.
TryNow claims that its platform is capable of producing a 22% higher conversion rate for its users, in addition to a 63% increase in average order value. The startup company has already partnered with ecommerce businesses, including Universal Standard, Roolee, and Western Rise.
“TryNow has quickly become a key driver of growth and profitability for our business, and we are thrilled to have them as a strategic partner,” said Universal Standard CEO Polina Veksler.
Challenging Titans in the Bustling Industry
TryNow levels the playing field for ecommerce startups and small online retailers in the clothing business. Previously, try-before-you-buy platforms were developed as in-house solutions by ecommerce companies like Amazon and Stitch Fix. However, the San Francisco startup aims to make the model more widely available as market research projects the ecommerce fashion industry to reach $672.71 billion in 2023.
About the Author
James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.