Taboola’s Work as a Business
Taboola is a discovery and recommendation company that has developed a media platform to help businesses of all types reach new audiences. The company has built out a platform that helps these businesses create native discovery, drive meaningful audience engagement, and boost overall marketing results.
In fact, Taboola’s effectiveness has made them the #1 overall discovery platform in the world. The company tallies over 1.4 billion unique visitors each month, reaching 44.5% of the global internet population and working with over 10,000 of the largest businesses and brands in the world today. The company has exclusive partnerships with publishers such as USA Today, NBC, Business Insider, Bloomberg, Fox, and CBS News, among others.
The #RecommendHER Initiative
In celebration of Women’s History Month and International Women’s Day, Taboola has announced the launch of the #RecommendHER initiative. The main crux of this initiative will be providing $500,000 worth of free advertising on its platform for several different women-owned businesses. The support comes at a time when the company is looking to find solutions for women amidst the economic downturn caused by the COVID-19 pandemic.
During this period of economic instability, women have an overall job loss rate due to the pandemic that is 1.8 times higher than that of men. Women make up 39% of total global employment yet have been subject to 54% of overall job losses, pointing to this major discrepancy. Taboola’s latest effort looks to help support women during this trying time by using its massive platform as a way to put a larger spotlight on women-owned businesses.
In a statement released alongside the announcement of the #RecommendHER initiative, founder and CEO of Taboola, Adam Singolda said, “It is important for all of us to do more to help women-owned businesses thrive, especially at a time when over 4.6M women in the US alone have become unemployed and been more negatively affected by the pandemic overall. At Taboola, we can play a small part by providing the platform, large reach and free advertising that can help accelerate the visions of these passionate and exciting businesses. We encourage others to take action in any way they can.”
About the Author
Tom Price is a writer focusing on entertainment and sports features. He has a degree from NYU in English with a minor in Creative Writing. He has been previously published for Washington Square News, Dignitas, CBR, and Numbers on the Boards.