Founded in 2018 by Maurin and Blossom, Storied Hats provides sustainable fashion without logos for consumers looking for something different from the heavily branded hat industry. The startup business makes all of its products from sustainably sourced materials in ethical factories.
While the startup company offers a number of different hats on their website, the Kickstarter campaign is specifically geared toward a new line of products that require the startup business to create the clothing material from scratch. Storied Hats wants to use the proceeds of the campaign to help reduce the upfront costs to the business associated with these materials.
The new lineup consists of three nature-themed hats, each with an outer design as well as a pattern or image under the visor. Storied Hats created its Forest Sky cap, which features an outer tree pattern and a night sky inner pattern, from coffee grounds, cactus leather, and hemp. Other hats in the new lineup from the startup company are inspired by desert and mountain landscapes and are made from similar materials as well as banana plant leaves and algae biomass.
Driving Into the Sustainable Fashion Market
Interest in ethical and sustainable fashion is on the rise. Market research projects the global ethical fashion industry to value over $8.2 billion by 2023, up from an estimated $6.3 million in 2019. The startup business is disrupting an industry that is notoriously unsustainable, as its eco-friendly fashion company continues to find support from crowdfunding investors.
“For us, this Kickstarter campaign was the answer,” said the Storied Hats founders in a campaign update. “Your pledges provide us the resources to invest in materials that are better for the planet and for the workers -- while maintaining the highest levels of quality and function.”
About the Author
James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.