Fitness Startup Business Jayflex Crushes Kickstarter Goal for Versatile Gym Equipment

By James White Sunday, May 23, 2021

For fitness enthusiasts, having exercise equipment at home makes a quick workout session very convenient, especially when there is not enough time to hit the gym. However, exercising at home can be more restrictive without the proper tools, and acquiring a lot of the gym equipment offered by local gyms is quite expensive. Fitness startup company Jayflex is actively gathering support from Kickstarter crowdfunding investors for a versatile piece of gym equipment that allows users to get more out of dumbbell workouts at home.

Closeup side view of woman grabbing a dumbbell from a dumbbell rack.

Investors quickly surpassed the initial funding goal set by the fitness startup business. Jayflex set out to raise $20,000 for its HYPERBELL device, but Kickstarter investors have already generated over $236,000 for the startup. So far, over 1,000 crowdfunders have backed the gym equipment and fitness startup, though Jayflex still has a few weeks left in the campaign to find more support for its company. Early investors in Jayflex have an opportunity to secure the complete HYPERBELL bundle from the business at a lower price than the expected retail price of $189. According to a timeline from the gym equipment company, the business hopes to begin delivering its exercise equipment to backers in December.

Prior to seeking investors for the HYPERBELL, the startup company successfully completed two additional Kickstarter campaigns for at-home gym equipment, including a compact pull-up bar and multi-use fitness handles. Each campaign surpassed its respective goal set by the startup several times over.

Diverse Dumbbell Workouts, Less Equipment

Founded by entrepreneurs Ethan and Kinsee Abbott, Jayflex seeks to empower its customers to workout anywhere they are with portable and versatile exercise equipment. The concept of the startup company was formed when Ethan and Kinsee were in college. Unable to afford gym memberships and lacking the space to fill their apartment with large gym equipment, the entrepreneurs decided to find a solution by developing an innovative method to use the dumbbell.

HYPERBELL, the third product designed by the startup business, gives users the ability to utilize their dumbbells in a number of additional ways. The HYPERBELL bar uses a clamp mechanism to secure up to one 100-pound dumbbell on either side of the device, allowing users to perform new exercises like bench presses, squats, and deadlifts. By attaching only one dumbbell to the bar, users open the door to a range of mace exercises as well. Jayflex designed the dumbbell clamps with foam inserts that are compatible with dumbbells with handles at least 4.5 inches wide and less than 1.5 inches thick.

In addition to the HYPERBELL bar, the business created the HYPERBELL handle, which uses the same clamping mechanism to turn a dumbbell into a kettlebell. The adjustable handle swivels to create an easier hold for various kettlebell swings and workouts.

Targeting the Home Fitness Industry

Market research projects the global home fitness equipment market to reach $14.75 billion by 2028, growing at a CAGR of 4.6% from 2021 to 2028. The startup company is tapping into a growing market. Many gyms and fitness centers were closed during the global pandemic, leading some consumers to find new ways to stay active. Jayflex offers a relatively inexpensive option for those eager to expand their at-home fitness routines.

About the Author


Headshot of James White

James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.

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