Why Did the Business Implement This Feature?
Spotify said that the new company feature was one of the most frequently requested app features.
“Spotify HiFi will deliver music in CD-quality, lossless audio format to your device and Spotify Connect-enabled speakers, which means fans will be able to experience more depth and clarity while enjoying their favorite tracks,” the music app company said.
The music app feature will be offered for $20 a month and will be available directly alongside the music app features already accessible, “building on our commitment to make sure users can listen to the music they love in the way they want to enjoy it.”
What the Experts Have to Say About the Business App Feature
“The range of hi-fi, from low to high, it's an expansion of actual frequencies that you're able to hear through your headphones or through speakers,” said FINNEAS, whose real name is Finneas O'Connell. “So I mean, when we make music, I think the way that the listener experiences it is the most important thing to us.”
The New Hi-Fi Music App Feature Spells Trouble for Competitors
And while the new music company app feature is good news for the music business, artists, and fans, it’s bad news for competitors. Some commentators, upon hearing the app announcement, had one music app business competitor, particularly, in mind — Tidal.
The Tidal music app, launched in 2014, once prided itself on being one of the only major music streaming services in the business to offer lossless audio. But the music app business has fallen on hard times since its inception, and the Spotify app announcement could spell serious trouble for Tidal’s music app business.
The Next Web, a Eurocentric startup business publication, puts it this way: “Basically, the only reason you’d use Tidal over Spotify is for lossless files. With this gone, Tidal loses its only real competitive edge over many over streaming services.”
In a business that will be worth a reported $20 billion by 2024 and is growing at a rate of about 6%, a few things are clear — the race for the most valuable music streaming app is on, and Spotify is leading the pack.
About the Author
Elijah Labby is a graduate of the National Journalism Center. He has previously written for Broadband Breakfast, a technology and internet policy website.