Today, the world of digital matchmaking and dating apps is packed with numerous options for bachelors and bachelorettes to choose from. Each new business or startup company seems to bring its own unique twist to the digital dating scene. Bumble lets women on the platform make the move first, while Dig brings dog-owners together, and Dine connects foodies with great food and company. Startup business So Syncd is bringing its own unique, personality-based dating app to the scene, backed by a $1 million seed round from investors.
"We're delighted to welcome our new investors on our journey of building a better way to date," said Jessica Alderson, co-founder and CEO of the startup company. "Technology has come such a long way over the past decade yet dating apps are still based on looks. So Syncd adds the missing piece of the jigsaw puzzle: personality compatibility."
Funding for the startup dating app was driven by lead investor Upscalers Investment Club. KM Capital showed support for the startup company during the seed financing round, as did “a US VC firm and a number of angel investors.” The newest capital will help the dating app startup increase its user base in the US. So far, the startup company claims to have helped connect over 460 couples, including two couples that are now married after meeting on the dating app.
Determining Compatibility With Personality
Co-founded by Alderson and her sister Louella in 2018, So Syncd takes a new approach to matchmaking with its dating app. The startup business uses Myers-Brigg personality types to match the users on its app with the goal of finding love faster than traditional methods of swiping through pictures.
So Syncd seeks to pioneer the use of the personality indicator in the romantic matchmaking business. The dating app uses an algorithm that takes into account the Myers-Brigg personality type. Then, the startup company matches its users with partners that best compliment their four-letter code.
New users simply download the free app, take the short personality quiz based off of the Myers-Briggs test, and start looking at the curated list of suggested partners. Each match has a compatibility percentage displayed to indicate the likelihood of making a strong connection with that person.
"I love Jessica and Louella's enthusiasm and passion for building So Syncd,” said Yoann Benhacoun of Upscalers Investment Club. “I'm thrilled to be supporting them on their journey. They know their market well and are determined to deliver the best experience for their users to connect.”
The startup company now has over 60,000 users. Since the newest version of the app was launched in February, the business has reported a 160% increase in daily active app users.
Battling for Space in the Dating App Industry
So Syncd enters a very competitive market, with numerous companies offering ample competition for the startup business. Big names like Tinder and Bumble already hold a large portion of the market, but many other companies are also vying for space in the industry. Market research projects the online dating industry to value over $9 billion by 2025.
James White is a Michigan State University graduate with a BS in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.