What Is Snack and Its App?
Kaplan told Newsweek that the idea for the company was inspired by TikTok, a social media site popular among young people. “I was scrolling through videos and TikTok and started to see these dating-like profiles in my feed,” explained Kaplan of her startup. “I had this lightbulb moment where I realized people were trying to date on TikTok, but it’s fundamentally not built for it.” The dating app run by this business will ask users to create videos and post them on a feed instead of relying on typical profiles. Users will then engage with each other through their video content, which the dating app startup hopes to help make creative through offering editing features like those on TikTok.
The video-first pitch from this startup may help it stand out from other businesses angling to disrupt dating app companies like Tinder, Hinge, and Bumble that are currently leading the scene in this market. Jigsaw, a startup that’s labeled itself as an “anti-superficial” dating app, recently raised $3.7 million to take the title, while S’More, a startup with the pitch of blurring users’ photos, recently raised over $2.1 million in seed funding. Other startups include Willow and INYN, which have each gained modest traction.
Money and Investors
Snack and its dating app’s fundraising rivals that of its competition. The company raised $3.5 million pre-seed funding, led by Kindred Ventures and Coelius Capital, with participation by Golden Ventures, Garage Capital, Panache Ventures, and N49P, according to TechCrunch. This is the total amount the company has raised to date but will prove integral in scaling its business. The dating app startup company is still very much in its early days but investors are able to see the business’s promise.
Snack is not entering an easy industry, but with an experienced founder and a solid cash injection on its side, the business has the tools it needs to succeed. This company may have the secret ingredient to cracking the Gen Z digital dating scene.
About the Author
Jemima is a journalist who enjoys reporting on business, particularly small business and entrepreneurship.