S’More Raises Seed Funding for ‘Anti-Superficial’ Dating App Startup

By Thomas Price Thursday, February 4, 2021

S'More founder Adam Cohen-Aslatei showing phone app on smartphone

With dating apps becoming more and more widespread among young people, the saturation of users has often made only the most attractive users successful in finding matches. As more companies see business opportunities from creating dating apps, this problem has only gotten worse. S’More is a startup that has developed a dating app specifically to help solve this problem. By designing an app that places much more significance on personality and interaction, the startup is trying to break new ground in the dating app market. This effort is beginning to get noticed by many different investors as the company recently announced new funding in its seed round. With the new seed funding, the startup could begin taking on its own lofty goals.

The S'More app's different features shown on smartphones.

How Does S’More Work?

S’More is a startup that has developed a dating app with the explicit intention of eliminating bias. The startup accomplishes this by featuring profiles with blurred out images that will slowly begin to clear up the longer the two users stay in contact with each other. After a complete redesign earlier in January, the startup has been seeing major growth as users begin to pour in.

In fact, since its redesign, the company has witnessed business pick up significantly as the app recently crossed 160,000 downloads, with thousands of those users paying for the premium version, translating to a 50% increase in subscriptions. This can be partially attributed to the newly added features that the company has created, such as blurred video chat, conversation prompts, and, of course, the creation of a paid subscription — which has improved the business model for earning revenue. This increase in revenue on the business side and overall users has led to the company seeing a strong seed funding round.

S’More’s Seed Funding Round and Future Plans

In S’More’s seed funding round so far, the company has raised $2.1 million. The money has poured in from a laundry list of investors and companies including Benson Oak Ventures, Workplay Ventures, Gaingels VC, Loud Capital/Pride Fund, SideCar Angels, Rafael Vivas, Joshua Black, Ken Harris, George Church, John Abbott, Brad Weschler, Aaron and Sharon Stern, Justen Stepka/Enterprise Fund, Boston Harbor Angels, Jordan French, Marty Isaac, Craig Mullett, and Dating Group.

This funding will be used to increase business for the company as well as several key hires. The business already has created a successful Instagram Live celebrity dating show, S’More Live, which has debuted 60 episodes; however, a recent production deal looks to see the company creating dating content for other social media platforms and TV networks. These ventures are looking to expose more potential users to the app and hopefully generate new business.

When commenting on the business goals of the app, CEO Adam Cohen Aslatei said, “The dating and social discovery market is over $10B, and S’More is for all types of relationships not just for romantic relationships but for common interests and for friends.”

About the Author


Headshot for author Thomas Price

Tom Price is a writer focusing on Entertainment and Sports Features. He has a degree from NYU in English with a minor in Creative Writing. He has been previously published for Washington Square News, Dignitas, CBR, and Numbers on the Boards.

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