SamCart Raises $10 Million for Ecommerce Technology

By Bruce Harpham Monday, February 8, 2021

Shopify isn’t the only technology that’s growing by helping ecommerce business owners. SamCart, established in 2014, has secured $10 million in Series A funding. The company ended 2020 with 14,000 customers. The company is a good choice for small businesses because you do not need to have a merchant account to use the service.

Laptop keyboard with a shopping cart button.

The Investors Supporting SamCart

With thousands of customers in place, it is easy to see why investors are interested in SamCart. SamCart’s investors include TTV Capital, Fin VC, and George Kaiser Foundation.

“Direct-to-consumer commerce grew three-to-six times the rate of overall e-commerce from 2016 to 2019, which has contributed to SamCart’s success in that time,” said Sean Banks, Partner, TTV Capital, in a press release. TTV's previous investments include (a tool to create and pay bills and invoices), Bitpay (a bitcoin payment service that connects to Mastercard), and Cardlytics (a marketing data startup that draws on actual customer spending data).

In 2017, the direct to consumer, or D2C, ecommerce market was worth $6.85 billion in sales in the United States (US). By 2019, the market had grown to $14.28 billion.

How Will the Ecommerce Business Use Its Funding to Grow?

The startup business plans to grow in two ways. First, the company plans to invest further resources in marketing. Second, the startup company plans to hire additional employees in Austin, Texas, and Washington D.C. According to LinkedIn, the company currently has 43 employees. As of early February, the company has 11 job openings, including account executive, DevOps engineer and Lead Marketing Designer.

These Business Owners Use Samcart

The ecommerce startup business serves a variety of businesses, including companies selling digital products and physical goods. Fuzzy Yellow Balls used SamCart to increase their average order value by 25%. Lewis Howes, the author of the School of Greatness, uses Samcart to sell courses. SAMA Labs, a digital marketing agency based in Florida, uses Samcart to simplify billing.

Samcart Launches Two New Features

The startup business has continued to launch new features in 2020-2021. Since the company has 1,000-course creator customers, the company launched a "Masterclass" template in February 2021 to help this market segment. Last December, Samcart added a new search engine optimization (SEO) feature to make it easier for business owners to improve their product pages.

Making Ecommerce Easier Through Integrations

The variety of its technology integrations partly drives SamCart’s success. The startup company currently integrates with HubSpot (stock ticker NYSE: HUBS), Active Campaign, PayPal (stock ticker NASDAQ: PYPL), Stripe, and Zapier. By integrating with Zapier, customers can connect Samcart to several hundred other technology tools.

The number of integrations available to a customer varies depending on the plan. The company's pricing ranges from $49 per month to $199 per month.

About the Author

Headshot for author Bruce Harpham

Bruce Harpham is an author and marketing consultant based in Canada. His first book "Project Managers At Work" shared real-world success lessons from NASA, Google, and other organizations. His articles have been published in, InfoWorld, Canadian Business, and other organizations. Visit for articles, interviews with tech leaders, and updates on future books.

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