Remote Communication Now Will Save Your Company From Miscommunications Later

By Mariliana Fotopoulou Friday, June 19, 2020

As the fear of the virus still lingers, the world is beginning to open back up with exuberant levels of caution. As a business owner, you might have become accustomed to seeing your customers filter in and out of your stores. 

Unfortunately, that sight has changed and doesn’t look to be returning to normal any time soon. What does this mean for your face-to-face customer communication, and what does it mean for your team’s communication?

Communication Amongst Company Team Members

As the times shift, companies are figuring out new ways to keep the communication spark alive between their team members and employees. Video conferencing has taken the business world by storm. Zoom, a company providing video conferencing resources, has gained some 2.22 million monthly users as of February. It’s no surprise that companies are realizing how vital communication is while their team members are miles away from each other. 

While employees are stationed at their home offices, they are given more time to consider their thoughts about the workplace, as well as the world. Once it is deemed safe and appropriate to return to a somewhat typical business atmosphere, many employees and team members will likely be walking back into the workplace with different perspectives than when they left.

Right now especially, communication is critical for businesses. In a 1988 study conducted by D.B. Curtis, communication skills were the most valued skill in the job market. By communicating better with their employees and amongst team members, companies can prevent themselves from running into miscommunications down the road.

Business-to-Customer Communication

Similar to the case with business employees, customers are spending an increased amount of time at home listening and learning. They may have different needs and priorities when they shuffle in through your open doors in the coming weeks and months. 

By working to communicate with their customers, businesses will have a better understanding of what goods and services are the most valuable at any given moment. In a time where everything feels uncertain, companies should strive to make their customers feel seen. Failing to do so could result in a loss of customer base when they do begin to return.

Evolving Your Business With the Times

Needs are shifting and evolving, and with that comes the need for business-customer communication. Airlines, restaurants, and agricultural companies are seeing a stark decline in the necessity of their products. Small creative shops have been more popular for hand-making masks than customized clothing pieces. Certain restaurants are noticing the need to modify the way they serve their customers to make everyone feel comfortable and at ease around their establishments. 

If companies neglect to communicate with their customers, they risk missing the opportunity to evolve with their needs. Industries are changing and evolving, and when a company fails to grow with it, it will be left behind.

Making Communication Personable and Valuable

Lack of face-to-face communication within the last few months during the stay at home orders has caused customers to lose sight of certain businesses. In Los Angeles, around March, traffic was moving 53% faster than it does on a typical day, pre-virus. With fewer cars on the road and fewer people out and about, customers aren’t passing by their favorite shops every day. Companies are even more hard-pressed to get their names out there, so they don’t slip their customers’ minds while relaxing at home. 

Customers need valuable communication that piques their interest and makes them feel like their favorite company is speaking directly towards them. Finding personable ways such as email updates, polls, and social media live broadcasts to communicate with your customers will show that your company is working to return to a new normal and help them feel remembered.

A Lesson to Be Learned

As a business owner, you can learn many things about managing your team, and your customers, when under fire. While companies are still being held back from reopening fully, employees are being laid off, and customers are earning less money to pour back into businesses in their town, there is still always a lesson to be learned. 

Managing your team members and your customers remotely is no easy task, but sooner or later, businesses will return to a new normal. Your customers will be thankful that you put the effort and energy in to reach out to them during a rough season.

About the Author

Mariliana Fotopoulou

Mariliana has an MSC in consumer analytics and business strategy. She has a special interest in fast-moving industries and big data.

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