Sustainable Startup Business PittMoss Seeks Crowdfunding Support for Upcycled Soil

By James White Monday, May 10, 2021

Whether a company is operating in the energy sector or in the fashion industry, entrepreneurs are finding ways to develop sustainable products and business models. Building and operating a sustainable company is achieved through a number of methods. From using optimization softwares that reduce energy waste to creating new products from renewable materials, business owners continue to adopt eco-friendly approaches to running a company. Startup business PittMoss takes a green approach to developing potting soil. The sustainable gardening startup company is currently offering investors a simple agreement for future equity (SAFE) through a Republic crowdfunding campaign.

Toilet paper rolls used to help garden plants grow.

“A lot of our fans have seen us on Shark Tank, and they’re like, ‘Man, I’d love to invest along with Mark Cuban and the sharks,’” said Brian Scott, president and CEO of PittMoss. “So now this is an opportunity to allow them to do it, and I know we’re going to have a lot of customers excited about doing it.”

The sustainable gardening startup business set a minimum goal for its campaign at $25,000. PittMoss is looking to raise at most $300,000 from investors. Currently, over 600 people have made an investment of at least $100 for future equity in the sustainable startup company. The regulation crowdfunding campaign has generated over $188,000 for the sustainable gardening business so far. PittMoss still has until September to garner new capital through the campaign for its sustainable startup company.

Gardening With Upcycled Soil

Founded in 2015 by Mont Handley, the Pennsylvania-based gardening startup business creates green potting soil from materials that would otherwise be found in landfills. PittMoss aims to take on the issues of land waste and carbon dioxide (CO2 ) emissions with the product developed by its company.

Soil created by PittMoss is made from upcycling cellulose fiber materials, including newspaper, cardboard, magazines, and similar paper products that are often thrown into landfills. Traditional potting soils often make use of peat, an organic material formed from partially decayed vegetation. Peat bogs absorb large amounts of CO2, so the process of harvesting the material for use in horticulture results in the release of large quantities of greenhouse gas. PittMoss seeks to avoid these unnecessary emissions with its sustainable alternative.

In addition to reducing emissions during the manufacturing process, PitMoss claims that its product possesses greater water and nutrient absorption properties and that the upcycled material requires far fewer chemical additives to promote growth. In the future, the startup company would like to establish facilities near large municipalities in order to capture waste material that can be upcycled into its potting soil.

Planting a Foothold in a Growing Industry

Market research valued the global potting soil market at $1.64 billion in 2020 and expects the industry to grow at a CAGR of 2.7% before reaching nearly $1.98 billion in 2026. The startup company is breaking into a growing industry and will likely draw the attention of both environmentally conscious consumers and investors as companies continue to tackle global environmental issues. Pittmoss expects its company to generate roughly $24 million in revenue by 2025.

About the Author


Headshot for author James White

James White is a Michigan State University graduate with a B.S. in Environmental Biology. He is interested in reporting emerging trends in technology, especially with regard to alternative energy and environmental conservation.

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