Pai Skincare Gains $9 Million to Meet Increasing Demand

By McKenzie Carpenter Tuesday, April 13, 2021

Today, Pai Skincare, a London-based skincare company, announced the ecommerce business raised £6.4 million (nearly $9 million) to increase business operations.

A woman applying face moisturizer in the mirror.

About Pai Skincare

Founded in 2007 by Sarah Brown, Pai Skincare is an organic skincare company with the mission to “do the right thing for you and your skin…” According to the ecommerce business, every product is created and manufactured in its London headquarters.

In addition, every product created by the skincare company is patch tested to ensure suitability for sensitive and eczema-prone skin. As a result, the ecommerce business has gained accreditation from The Soil Association, COSMOS Natural Certification, Cruelty Free International, and The Vegan Society for creating organic, vegan, cruelty-free skincare products.

Regarding why she founded the ecommerce business, Sarah Brown, founder and CEO of Pai Skincare, said in a statement on the company website, “Out of the blue, my usually calm skin became irritated, hyper-sensitive and acne-prone...I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control. Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.”

The company even offers free phone consultation services to speak with skincare advisers for product recommendations and general skincare advice. Furthermore, the ecommerce business launched Pai Labs in October 2020. Pai Labs is an innovation branch of the company for cosmetic scientists to bring their ideas to the market quickly.

Brand Acceleration

Pai Skincare unveiled in a press release the ecommerce company raised nearly $9 million in a Series B financing round led by Famille C Venture, a France-based private investment firm of the Courtin-Clarins family. As part of the financing, Prisca Courtin-Clarins, founder and CEO of Famille C Venture, will join the Pai Skincare board.

Brown said in a statement, “Our Series B raise provides the financial firepower to supercharge growth in our core markets. Innovating the hard way, by developing and manufacturing our own products, is unusual in the beauty industry...Famille C Venture shares both our passion for product creation and our values around transparency and sustainability - which is what makes it a great partnership.”

The new capital will be used to break ground on new West London R&D and manufacturing facilities to meet the increasing worldwide demand for the skincare products created by the ecommerce business. Additionally, the funding will help accelerate the brand by supporting new products created in Pai Labs.

Courtin-Clarins added in the statement, “We are very proud to support Pai Skincare and to be part of its thrilling journey. Sarah founded a company with a highly original model and fantastic potential. I am convinced Pai has a role to play and a key value proposal which perfectly fits with new customers’ expectations. We are honoured to be able to provide solid financial backing as well as tailored support.”

The global natural skincare market was valued at $10.84 billion in 2019 and is projected to grow at a CAGR of 5% until 2027.

About the Author


Headshot of McKenzie Carpenter

McKenzie Carpenter is a graduate of Central Michigan University with a B.A.A. in Integrative Public Relations and French. McKenzie has previously worked for small businesses and nonprofit organizations.

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